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While vitamin C is naturally found in many fruits and vegetables, most beverage applications use artificial vitamin C. Yet, as new organic ingredients emerge, beverage producers are finding value in branding around "organic vitamin C."
Vitamin C has been known for its functional health benefits in energizing the body, boosting immunity, and providing structural support, such as helping to form cartilage, bone, and collagen. Vitamin C also has antioxidant properties protecting cells from damage caused by free radicals.
As health-conscious consumers seek out premium products with added vitamins and minerals, beverage companies are developing new products that contain vitamins and minerals.
In the beverage industry, trends like clean label and non-GMO are resonating with consumers. Fortified/functional (FF) beverages also have maintained their upward trajectory growing by 6 percent as health-conscious consumers seek out premium products with added vitamins and minerals, according to Chicago-based Euromonitor International’s April report “Fortified/Functional Beverages in the US.”
Ahead of its 70th anniversary, Tropicana, a brand of Purchase, N.Y.-based PepsiCo Inc., announced the launch of Tropicana Essentials Probiotics, a new 100 percent juice with probiotics.
