Ocean Spray Cranberries Inc., Lakeville-Middleborough, Mass., in partnership with Dyla Brands, New York, unveiled a new way to enjoy juice drinks with the introduction of Ocean Spray powdered drink mixes.

“We're thrilled to partner with Dyla Brands to bring these new drink mixes to our consumers,” said Christina Zwicky, head of Ocean Spray Licensing, in a statement. “This new relationship continues our commitment to offer a strong portfolio of choice for our consumers and allows us to meet the growing demand for zero sugar, convenient beverage options, without sacrificing flavor.”

Neel Premkumar, founder and CEO at Dyla Brands, added: “Ocean Spray is an iconic brand, and we are excited to work together to innovate in the drink mix space. Our goal is to provide consumers with flavorful, convenient options that enhance their hydration, and these new drink mixes are a perfect addition to that vision.”

Available in three flavors — White Cran x Strawberry, Cran x Grape, and White Cran x Peach — the drink mixes are made from real cranberry juice powder sourced from Ocean Spray's co-op of around 700 family farmers, it says. Created with zero sugar and no synthetic dyes, each serving is high in 100% daily reference value of vitamin C for added immunity support, it notes. Each box contains 10 sticks.

The new Ocean Spray drink mixes can be purchased on Amazon now and will be launching in Publix, Giant Company, Schnucks and on Walmart.com in January 2025 and broadly in additional retailers throughout 2025, it says.