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Home » Keywords: » powerade

Items Tagged with 'powerade'

ARTICLES

Powerade_NewPackaging_900.jpg

Powerade debuts new formula, packaging

February 2, 2023
2 Comments

Powerade announced an all-new formula and new-look packaging at retail this year. Powerade’s new formula now comes with 50% more electrolytes compared with competitive sports drinks. The formula also includes vitamins C and B. To complement the new formula, Powerade refreshed its packaging with a bold new look, featuring vibrant flavor colors on label to create an eye-catching lineup at retail shelves, it says.


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Powerade

Coca-Cola, Jel Sert partner for POWERADE Sports Freezer Bars

Frozen hydration pops available nationwide in Mountain Berry Blast, Fruit Punch
April 13, 2021
No Comments

The Coca-Cola Co., Atlanta, and the Jel Sert Co., West Chicago, Ill., announced the national rollout of POWERADE Sports Freezer Bars, offering everyday athletes a new way to enjoy POWERADE. Available in stores nationwide, POWERADE Sports Freezer Bars feature the brand's most popular flavors: Mountain Berry Blast and Fruit Punch.


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POWERADE & POWERADE ULTRA

POWERADE ULTRA and POWERADE POWER WATER

February 3, 2020
No Comments

POWERADE, a brand of The Coca-Cola Co., is expanding its product platforms for the first time in more than a decade with two new zero-sugar innovations that offer functional hydration solutions: POWERADE ULTRA and POWERADE POWER WATER.


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Burt's Bees - Beverage Industry

Sports and protein drinks expand offerings, broaden their appeal

On-the-go meal replacement, protein powders resonate in market
Barbara h200x200
Barbara Harfmann
May 10, 2018
No Comments
The trend for professional athletes, weekend warriors and everyday consumers to be well-hydrated with more low-sugar, organic and natural options is contributing to stable growth in both the sports and protein drinks market.
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Powerade Passionfruit, kiwi

Powerade Citrus Passionfruit, Kiwi Pineapple

February 27, 2017
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Powerade, a brand of The Coca-Cola Co., announced the expansion of its portfolio with the addition of two new flavors: Citrus Passionfruit and Kiwi Pineapple. 


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Powerade sports protein drink

2016 State of the Industry: Sports and protein drinks see steady growth

Category remains solid performer due to health-and-wellness trends
July 11, 2016
No Comments
At $11.2 billion and nearly $187 million, respectively, the sports drinks and ready-to-drink (RTD) protein drinks markets are expected to remain solid performers as a result of continued interest in health, convenience and function, according to market research analysts.
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PB protein shake

Sports and protein drinks see steady, consistent growth

Pro and Olympic athletes offer marketing opportunities for brands
Barbara h200x200
Barbara Harfmann
May 11, 2016
No Comments
With the Summer Olympics in Rio de Janeiro, Brazil, on the horizon, athletes like American gymnast Simone Biles and Jamaican sprinter Usain Bolt are on a quest for Olympic Gold on the world’s biggest stage.
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Powerade twisted & Straw-watermelon

Powerade Twisted Blackberry, Watermelon Strawberry Wave

March 1, 2016
No Comments

Powerade, a brand of The Coca-Cola Co., announced the extension of its line of sports drinks with the addition of two new flavors: Twisted Blackberry and Watermelon Strawberry Wave.  


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Coca-Cola

The Coca-Cola Co. amps up Final Four fun

Coca-Cola, Coke Zero, Powerade to host events in Indianapolis
March 31, 2015
No Comments

As part of the 2015 NCAA Men’s Final Four events taking place this week in Indianapolis, The Coca-Cola Co., Atlanta, has planned a series of interactive experiences for fans of all ages.


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Powerade Zero Drops fruit punch

2014 State of the Industry: Sports and protein drinks

Sports drinks work to maintain market share
July 11, 2014
No Comments

After a strong growth period, the sports drink category is facing competition from brands outside the category.


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