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Home » Keywords: » powerade

Items Tagged with 'powerade'

ARTICLES

POWERADE POWER WATER

POWERADE unveils POWER WATER

New water 1st innovation in 5-plus years from brand
Staff Beverage Industry
October 1, 2025

POWERADE, a brand of the Coca-Cola Co., Atlanta, announced the launch of POWERADE POWER WATER, marking the brand’s first product innovation in over five years.


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POWERADE Xtra Sour

POWERADE XTRA SOUR

July 10, 2025

POWERADE announced the launch of its latest innovation adding to the brand’s sports drink portfolio: POWERADE XTRA SOUR.


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Coca-Cola NACS Innovations

The Coca-Cola Co. spotlights innovation, insights at NACS Show

Company teases 2025 launch of Coca-Cola Orange Cream, Sprite + Tea and POWERADE Xtra Sour
October 11, 2024

The Coca-Cola Co. showcased its full portfolio of brands in one booth at this year’s NACS Show, including flavor innovations coming in 2025: Coca-Cola Orange Cream, Sprite + Tea and POWERADE Xtra Sour.


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Powerade Island Burst Strawberry ZERO.png

POWERADE Island Burst and Strawberry Smash Zero

May 3, 2024

POWERADE announced the addition of two new flavors to its sports drink portfolio: Island Burst and Strawberry Smash Zero.


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Powerade_NewPackaging_900.jpg

Powerade debuts new formula, packaging

February 2, 2023

Powerade announced an all-new formula and new-look packaging at retail this year. Powerade’s new formula now comes with 50% more electrolytes compared with competitive sports drinks. The formula also includes vitamins C and B. To complement the new formula, Powerade refreshed its packaging with a bold new look, featuring vibrant flavor colors on label to create an eye-catching lineup at retail shelves, it says.


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Powerade

Coca-Cola, Jel Sert partner for POWERADE Sports Freezer Bars

Frozen hydration pops available nationwide in Mountain Berry Blast, Fruit Punch
April 13, 2021

The Coca-Cola Co., Atlanta, and the Jel Sert Co., West Chicago, Ill., announced the national rollout of POWERADE Sports Freezer Bars, offering everyday athletes a new way to enjoy POWERADE. Available in stores nationwide, POWERADE Sports Freezer Bars feature the brand's most popular flavors: Mountain Berry Blast and Fruit Punch.


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POWERADE & POWERADE ULTRA

POWERADE ULTRA and POWERADE POWER WATER

February 3, 2020

POWERADE, a brand of The Coca-Cola Co., is expanding its product platforms for the first time in more than a decade with two new zero-sugar innovations that offer functional hydration solutions: POWERADE ULTRA and POWERADE POWER WATER.


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Burt's Bees - Beverage Industry

Sports and protein drinks expand offerings, broaden their appeal

On-the-go meal replacement, protein powders resonate in market
Barbara Harfmann
May 10, 2018
The trend for professional athletes, weekend warriors and everyday consumers to be well-hydrated with more low-sugar, organic and natural options is contributing to stable growth in both the sports and protein drinks market.
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Powerade Passionfruit, kiwi

Powerade Citrus Passionfruit, Kiwi Pineapple

February 27, 2017

Powerade, a brand of The Coca-Cola Co., announced the expansion of its portfolio with the addition of two new flavors: Citrus Passionfruit and Kiwi Pineapple. 


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Powerade sports protein drink

2016 State of the Industry: Sports and protein drinks see steady growth

Category remains solid performer due to health-and-wellness trends
July 11, 2016
At $11.2 billion and nearly $187 million, respectively, the sports drinks and ready-to-drink (RTD) protein drinks markets are expected to remain solid performers as a result of continued interest in health, convenience and function, according to market research analysts.
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More Articles Tagged with 'powerade'
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