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Home » Keywords » powerade

Items Tagged with 'powerade'

ARTICLES

POWERADE & POWERADE ULTRA

POWERADE ULTRA and POWERADE POWER WATER

February 3, 2020
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POWERADE, a brand of The Coca-Cola Co., is expanding its product platforms for the first time in more than a decade with two new zero-sugar innovations that offer functional hydration solutions: POWERADE ULTRA and POWERADE POWER WATER.


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Burt's Bees - Beverage Industry

Sports and protein drinks expand offerings, broaden their appeal

On-the-go meal replacement, protein powders resonate in market
Barbara h200x200
Barbara Harfmann
May 10, 2018
No Comments
The trend for professional athletes, weekend warriors and everyday consumers to be well-hydrated with more low-sugar, organic and natural options is contributing to stable growth in both the sports and protein drinks market.
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Powerade Passionfruit, kiwi

Powerade Citrus Passionfruit, Kiwi Pineapple

February 27, 2017
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Powerade, a brand of The Coca-Cola Co., announced the expansion of its portfolio with the addition of two new flavors: Citrus Passionfruit and Kiwi Pineapple. 


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Powerade sports protein drink

2016 State of the Industry: Sports and protein drinks see steady growth

Category remains solid performer due to health-and-wellness trends
July 11, 2016
No Comments
At $11.2 billion and nearly $187 million, respectively, the sports drinks and ready-to-drink (RTD) protein drinks markets are expected to remain solid performers as a result of continued interest in health, convenience and function, according to market research analysts.
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PB protein shake

Sports and protein drinks see steady, consistent growth

Pro and Olympic athletes offer marketing opportunities for brands
Barbara h200x200
Barbara Harfmann
May 11, 2016
No Comments
With the Summer Olympics in Rio de Janeiro, Brazil, on the horizon, athletes like American gymnast Simone Biles and Jamaican sprinter Usain Bolt are on a quest for Olympic Gold on the world’s biggest stage.
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Powerade twisted & Straw-watermelon

Powerade Twisted Blackberry, Watermelon Strawberry Wave

March 1, 2016
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Powerade, a brand of The Coca-Cola Co., announced the extension of its line of sports drinks with the addition of two new flavors: Twisted Blackberry and Watermelon Strawberry Wave.  


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Coca-Cola

The Coca-Cola Co. amps up Final Four fun

Coca-Cola, Coke Zero, Powerade to host events in Indianapolis
March 31, 2015
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As part of the 2015 NCAA Men’s Final Four events taking place this week in Indianapolis, The Coca-Cola Co., Atlanta, has planned a series of interactive experiences for fans of all ages.


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Powerade Zero Drops fruit punch

2014 State of the Industry: Sports and protein drinks

Sports drinks work to maintain market share
July 11, 2014
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After a strong growth period, the sports drink category is facing competition from brands outside the category.


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G Series Gatorade fruit

Sports drinks expand offerings into new formats

Liquid concentrates offer convenient sports drinks functionality
Jess 200
Jessica Jacobsen
May 12, 2014
No Comments

Reality TV has sparked resurgence in competition programming. Whether it’s dating shows, cooking challenges, sing-offs or physical/mental challenges, viewers aren’t at a loss to satiate their competitive appetites. And now, this kind of intense competition has reached a new platform.


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Coca-Cola

The Coca-Cola Co. reports Q1 2014 results

Media investments help drive brand growth
April 15, 2014
No Comments

Atlanta-based The Coca-Cola Co. reported worldwide volume growth of 2 percent as well as volume and value share gains for its non-alcohol ready-to-drink (NARTD) beverages portfolio during the first quarter of 2014.


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