Powerade topic | Beverage Industry

Coca-Cola, Jel Sert partner for POWERADE Sports Freezer Bars

Frozen hydration pops available nationwide in Mountain Berry Blast, Fruit Punch

April 13, 2021

The Coca-Cola Co., Atlanta, and the Jel Sert Co., West Chicago, Ill., announced the national rollout of POWERADE Sports Freezer Bars, offering everyday athletes a new way to enjoy POWERADE. Available in stores nationwide, POWERADE Sports Freezer Bars feature the brand's most popular flavors: Mountain Berry Blast and Fruit Punch.

POWERADE ULTRA and POWERADE POWER WATER

February 3, 2020

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POWERADE, a brand of The Coca-Cola Co., is expanding its product platforms for the first time in more than a decade with two new zero-sugar innovations that offer functional hydration solutions: POWERADE ULTRA and POWERADE POWER WATER.

Sports and protein drinks expand offerings, broaden their appeal

On-the-go meal replacement, protein powders resonate in market

Barbara Harfmann

May 10, 2018

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The trend for professional athletes, weekend warriors and everyday consumers to be well-hydrated with more low-sugar, organic and natural options is contributing to stable growth in both the sports and protein drinks market.

Powerade Citrus Passionfruit, Kiwi Pineapple

February 27, 2017

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Powerade, a brand of The Coca-Cola Co., announced the expansion of its portfolio with the addition of two new flavors: Citrus Passionfruit and Kiwi Pineapple.

2016 State of the Industry: Sports and protein drinks see steady growth

Category remains solid performer due to health-and-wellness trends

July 11, 2016

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At $11.2 billion and nearly $187 million, respectively, the sports drinks and ready-to-drink (RTD) protein drinks markets are expected to remain solid performers as a result of continued interest in health, convenience and function, according to market research analysts.

Sports and protein drinks see steady, consistent growth

Pro and Olympic athletes offer marketing opportunities for brands

Barbara Harfmann

May 11, 2016

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With the Summer Olympics in Rio de Janeiro, Brazil, on the horizon, athletes like American gymnast Simone Biles and Jamaican sprinter Usain Bolt are on a quest for Olympic Gold on the world’s biggest stage.

Powerade Twisted Blackberry, Watermelon Strawberry Wave

March 1, 2016

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Powerade, a brand of The Coca-Cola Co., announced the extension of its line of sports drinks with the addition of two new flavors: Twisted Blackberry and Watermelon Strawberry Wave.

The Coca-Cola Co. amps up Final Four fun

Coca-Cola, Coke Zero, Powerade to host events in Indianapolis

March 31, 2015

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As part of the 2015 NCAA Men’s Final Four events taking place this week in Indianapolis, The Coca-Cola Co., Atlanta, has planned a series of interactive experiences for fans of all ages.

2014 State of the Industry: Sports and protein drinks

Sports drinks work to maintain market share

July 11, 2014

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After a strong growth period, the sports drink category is facing competition from brands outside the category.

Sports drinks expand offerings into new formats

Liquid concentrates offer convenient sports drinks functionality

Jessica Jacobsen

May 12, 2014

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Reality TV has sparked resurgence in competition programming. Whether it’s dating shows, cooking challenges, sing-offs or physical/mental challenges, viewers aren’t at a loss to satiate their competitive appetites. And now, this kind of intense competition has reached a new platform.