The Coca-Cola Co., Atlanta, and the Jel Sert Co., West Chicago, Ill., announced the national rollout of POWERADE Sports Freezer Bars, offering everyday athletes a new way to enjoy POWERADE. Available in stores nationwide, POWERADE Sports Freezer Bars feature the brand's most popular flavors: Mountain Berry Blast and Fruit Punch.
"We are very excited to bring POWERADE to consumers in a new and refreshing way in the form of freezer bars," said, John Larson, senior manager of food licensing at The Coca-Cola Co., in a statement. "We know we'll have great success with our partners at Jel Sert as we deliver this innovation to sports drink consumers."
The new Sports Freezer Bars mirror the taste, texture and hydration benefits of POWERADE. Each bar, available in sizes ranging from 1.5 to 5.5 ounces, will feature POWERADE's Advanced Electrolyte Solution, ION4, which helps replace the sodium, potassium, calcium, and magnesium, as well as vitamins B3, B6 and B12.
The POWERADE Sports Freezer Bar tubes' packaging can be recycled at no cost through a partnership with international recycling leader TerraCycle, which aims to help solve the problem of packaging waste in the United States and around the world, it says.