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Beverage NewsMarketingBeer

Budweiser Zero, Uber partner for Thanksgiving Eve promotion

‘Zero Hour’ provide Uber Voucher code after trying complimentary Budweiser Zero at bars, restaurants

Budweiser Zero Zero Hour

(Image courtesy of Anheuser-Busch)

November 17, 2021

This Thanksgiving Eve ― Nov. 24 ― Budweiser Zero, a brand of St. Louis-based Anheuser-Busch, is launching “Zero Hour” at participating bars across the United States and partnering with Uber to help ensure consumers find a stress-free ride home after reuniting with friends and loved ones this holiday season. “Zero Hour” encourages consumers to moderate their drinking without compromising on flavor or experience.

On Nov. 24, Budweiser Zero is hosting “Zero Hour” at participating bars across the United States, giving consumers the option to try a complimentary Budweiser Zero from midnight to 1 a.m. local time. For those who participate or sign a pledge to drink responsibly on Budweiser’s social media, in 30 cities including New York, Boston, Chicago, Washington D.C., Las Vegas, Philadelphia and more, bar goers can enjoy $25 off their ride home with Uber from the bar on Thanksgiving Eve. 

The voucher is valid on rides requested through the Uber app starting on Thanksgiving Eve, November 24, from 11:59 p.m. ET through Dec. 8, 2021, at 11:59 p.m. ET, while supplies last. To redeem the discount, the Uber Voucher code must be applied to the Payment section of the Uber App prior to requesting the intended trip. Taxes, fees, and tips will be covered by the voucher provided that the value of the voucher is greater than the total order amount.

KEYWORDS: alcohol-free beer beverage marketing campaign holiday promotions

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