Articles Tagged with ''powerade''

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POWERADE Island Burst and Strawberry Smash Zero

May 3, 2024

POWERADE announced the addition of two new flavors to its sports drink portfolio: Island Burst and Strawberry Smash Zero.

Powerade debuts new formula, packaging

February 2, 2023

Powerade announced an all-new formula and new-look packaging at retail this year. Powerade’s new formula now comes with 50% more electrolytes compared with competitive sports drinks. The formula also includes vitamins C and B. To complement the new formula, Powerade refreshed its packaging with a bold new look, featuring vibrant flavor colors on label to create an eye-catching lineup at retail shelves, it says.

Coca-Cola, Jel Sert partner for POWERADE Sports Freezer Bars

Frozen hydration pops available nationwide in Mountain Berry Blast, Fruit Punch

April 13, 2021

The Coca-Cola Co., Atlanta, and the Jel Sert Co., West Chicago, Ill., announced the national rollout of POWERADE Sports Freezer Bars, offering everyday athletes a new way to enjoy POWERADE. Available in stores nationwide, POWERADE Sports Freezer Bars feature the brand's most popular flavors: Mountain Berry Blast and Fruit Punch.

POWERADE ULTRA and POWERADE POWER WATER

February 3, 2020

POWERADE, a brand of The Coca-Cola Co., is expanding its product platforms for the first time in more than a decade with two new zero-sugar innovations that offer functional hydration solutions: POWERADE ULTRA and POWERADE POWER WATER.

Sports and protein drinks expand offerings, broaden their appeal

On-the-go meal replacement, protein powders resonate in market

Barbara Harfmann

May 10, 2018

The trend for professional athletes, weekend warriors and everyday consumers to be well-hydrated with more low-sugar, organic and natural options is contributing to stable growth in both the sports and protein drinks market.

Powerade Citrus Passionfruit, Kiwi Pineapple

February 27, 2017

Powerade, a brand of The Coca-Cola Co., announced the expansion of its portfolio with the addition of two new flavors: Citrus Passionfruit and Kiwi Pineapple.

2016 State of the Industry: Sports and protein drinks see steady growth

Category remains solid performer due to health-and-wellness trends

July 11, 2016

At $11.2 billion and nearly $187 million, respectively, the sports drinks and ready-to-drink (RTD) protein drinks markets are expected to remain solid performers as a result of continued interest in health, convenience and function, according to market research analysts.

Sports and protein drinks see steady, consistent growth

Pro and Olympic athletes offer marketing opportunities for brands

Barbara Harfmann

May 11, 2016

With the Summer Olympics in Rio de Janeiro, Brazil, on the horizon, athletes like American gymnast Simone Biles and Jamaican sprinter Usain Bolt are on a quest for Olympic Gold on the world’s biggest stage.

Powerade Twisted Blackberry, Watermelon Strawberry Wave

March 1, 2016

Powerade, a brand of The Coca-Cola Co., announced the extension of its line of sports drinks with the addition of two new flavors: Twisted Blackberry and Watermelon Strawberry Wave.

The Coca-Cola Co. amps up Final Four fun

Coca-Cola, Coke Zero, Powerade to host events in Indianapolis

March 31, 2015

As part of the 2015 NCAA Men’s Final Four events taking place this week in Indianapolis, The Coca-Cola Co., Atlanta, has planned a series of interactive experiences for fans of all ages.

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