Packaging is as nuanced as the culture it speaks to. Its solutions are shaped by shifts in popular culture, scientific breakthroughs, and the marketer’s need to fill their pipeline with a steady stream of groundbreaking innovation. A consumer need can even ignite a whole new category.
Sensient Colors LLC, a business unit of Sensient Technologies Corp., released a complete color spectrum of clean label, bright and stable natural blues and greens permitted in the United States for use in food and beverages, the company says.
Researchers at D.D. Williamson conducted an informal taste test with students between the ages of 16 and 18 to determine whether the color of a beverage impacts its flavor perception.
Hartness-Inks announced a part-nership with New Belgium Brewing in which Hartness-Inks will supply ultraviolet (UV)-ink decorated bottles for the craft brewer’s Lips of Faith series.
On a typical episode of culinary TV show “Masterchef,” home chefs work hard to create something delicious for renowned chefs Gordon Ramsay, Joe Bastianich and Graham Elliot.
D.D. Williamson, Louisville, Ky., launched a new brand image to reflect its expanded expertise in color solutions for customers. In the new logo, “DDW” replaces “D.D. Williamson” for a concise, contemporary image, the company says. “The Color House” tagline expresses a place where creativity blends with advanced technical capability to bring color ideas to life, it adds.
