Jones Soda announces the return of limited-edition Crayola pack
Back-to-school collab celebrates Jones Soda’s 30th anniversary
Jones Soda Co., Seattle, announced the return of its collaboration with Crayola through a limited-edition Crayola x Jones Soda Six-Pack launching during the back-to-school summer season.
The program is part of Jones Soda’s 30th anniversary “Dirty 30” celebration, recognizing three decades of flavor innovation, colorful brand storytelling, and the community that has shaped Jones since 1996, it says. The collaboration also reflects Jones Soda’s strategy of building momentum through selective partnerships with brands that authentically align with its identity, including creativity, color, fun, nostalgia and community connection, it notes.
Building on last year’s Crayola collaboration, this year’s six-pack features a refreshed design and a color palette that more closely reflects Jones Soda’s bold, vibrant look, while continuing to leverage Crayola’s strong consumer recognition and multigenerational appeal.
The limited-edition six-pack will be available at retail and online through Jones Soda’s direct-to-consumer platform. Retail boxes will include six Crayola x Jones Soda bottles and one collectible Crayola x Jones Soda six-pack box. Direct-to-consumer orders will include one Crayola x Jones Soda six-pack box, four coloring pages, and one eight-pack of crayons.
“As we celebrate 30 years of Jones Soda, this collaboration represents the type of authentic partnership we believe can create meaningful brand momentum,” said Scott Harvey, CEO of Jones Soda Co., in a statement. “Crayola is colorful, creative, nostalgic and deeply connected to community, making it a natural fit for Jones and our anniversary-year strategy.”
The Crayola x Jones Soda Six-Pack will include the following six flavors, each inspired by a Crayola color:
- Fruit Punch Soda, a brand-new Jones Soda flavor, inspired by Razzmatazz
- Orange & Cream Soda, which is inspired by Sunset Orange
- Pineapple Cream Soda, which is inspired by Dandelion
- Green Apple Soda, which is inspired by Granny Smith Apple
- Berry Lemonade Soda, which is inspired by Robin's Egg Blue
- Fufu Berry Soda, which is inspired by Razzle Dazzle Rose
The launch is designed to support retail visibility and online consumer demand during a high-traffic seasonal shopping window, the company says. By aligning with the back-to-school summer season, Jones Soda aims to tap into consumer nostalgia, family occasions, gifting, and seasonal discovery while reinforcing its position as a premium craft soda brand with strong storytelling and collectible appeal, it adds.
“At Crayola, we seek out partners who share our passion for inspiring creativity across generations and this collaboration with Jones Soda does exactly that — just with a flavorful twist,” said Anna Roca, head of global partnerships at Crayola, in a statement. “It’s a vibrant, multi-sensory experience that encourages fans of all ages to explore, create, and rediscover the joy of color in a fresh, unexpected way.”
The limited-edition Crayola x Jones Soda Six-Pack will be available for a limited time during the back-to-school summer season while supplies last, it notes.
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