Seattle-based Jones Soda Co. announced the winner of its third annual “Jonesin’ for a Fiat 500X” summer photo contest. Beth Edwards from Lexington, Ky., will take home the grand prize, which includes a new Fiat 500X crossover and one year’s supply of Jones Soda, the company says. Additionally, her winning photo will be featured on bottles of Jones Stripped throughout North America in 2016, it adds.
This year’s photo contest received more than 40,000 entries from around the country. The winning photo was chosen by a panel of judges from Jones Soda and the Fiat brand. The 22-week photo contest required contestants to submit photos with the goal to raise awareness of both product lines, the companies say.
Continuing on the success of the partnership that was created in 2013, Jones Soda and Fiat collaborated on various initiatives throughout the year, including event sponsorships such as the U.S. Open of Surfing, providing fans with samples of Jones Soda and giveaways of other fun co-branded merchandise, they add.
“We are thrilled with the number of submissions the photo contest had this year, as it exceeded our expectations,” said Jones Soda’s Marketing Director Andrew Baumann in a statement. “The continued excitement and growth of our photo contest shows the synergy between the Fiat and Jones brands, and this success can be attributed to our continued interaction with our consumers through social media and event activations. We look forward to continued growth and success of the Jones/Fiat partnership into 2016 and beyond.”
Casey Hurbis, head of communications for Fiat Brand North America added: “The excitement surrounding the ‘Jonesin’ for a FIAT’ contest — which gives consumers an opportunity to both act as ambassadors for the brands and interact with both through social media channels — continues to grow with submissions increasing four-fold since the contest debuted in 2013. Our fans continue to inspire us with their imagination, creativity and enthusiasm. It was incredibly difficult to choose only one winner.”