Seattle-based Jones Soda Co. and the Fiat brand have kicked off their fourth annual Jonesin’ for a Fiat contest. The two companies will give a new 2017 Fiat 500X Crossover as part of a social campaign to celebrate the unique connection they share with their fans, the companies say.
Beginning June 21, contestants can enter the five-month-long contest by submitting qualifying photos through Jones Soda Co.’s official website or on social media using the hashtag #JonesinforaFiat500X on Instagram and Twitter, they add. Submissions are judged on the quality and creativity of the photos by a panel of judges from Jones Soda and the Fiat brand.
“Entering our fourth year, we are thrilled to have yet another opportunity to live out our mission statement and embrace the individuality and creativity of our consumers through our relationship with Fiat,” said Andrew Baumann, director of marketing for Jones Soda, in a statement. “It is always exciting to collaborate with a partner that shares a similar colorful and innovative philosophy.”
Bob Broderdorf, director of Fiat Brand North America, added: "Our long-standing partnership with Jones Soda has created a wonderful opportunity for us to engage consumers across social media channels through our like-minded brands. Our fans’ imagination has been matched only by their enthusiasm to celebrate both brands and of course, the opportunity to win a new 2017 Fiat 500X. We look forward to seeing all of the photos through the summer and fall, and announcing the winner before the end of the year.”