craft soda

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Jones Soda celebrates 25th year with skateboarder Tony Hawk

Jones-branded RV with Hawk celebrates #ItsMyCraft campaign

September 9, 2020

Jones Soda Co. kicked off its 25-year celebration by reuniting with skateboarder Tony Hawk and hitting the road in a fully wrapped Jones-branded RV carrying Hawk to promote the hashtag #ItsMyCraft.

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Jones Soda launches “Messages of Hope” label

Limited-edition label counters pandemic with positivity

Sarah Graybill

August 13, 2020

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Jones Soda Co. has turned its craft soda bottle labels into beacons of optimism during the COVID-19 pandemic with limited-edition “Messages of Hope” that feature inspirational images and messag-es created by consumers.

Cheerwine social media campaign encourages summer cheer

Posts using hashtag #CheerwineSummer can win merchandise, prizes

July 31, 2020

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Cheerwine is thanking people for “creating cheer” this summer on social media with 11 weeks of uniquely southern prizes, rewarding those who post photos with the hashtag #CheerwineSummer.

Natural glycolipids help control microorganisms in soft drinks

Dacryopinax spathularia glycolipids offers alternative to synthetic preservatives

Paul Marquardt

November 21, 2019

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These natural glycolipids offer consumer-friendly marketing options while reliably protecting beverages from spoilage.

SPRiZZi Drink-Co. introduced a new line of craft sodas: 1767 Craft Soda.

Beverage companies release new flavors, campaigns

August 23, 2019

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SPRiZZi Drink-Co. introduced a new line of flavored craft sodas. Post Brewing Co. launched its first-ever advertising campaign, and Wine Water Ltd. launched O.Vine.

Reed’s Inc., makers of all-natural Reed’s Ginger Beer and Virgil’s Handcrafted Sodas, recently unveiled a new package design for its flagship line of ginger beers. - Beverage Industry

Reed’s redesigns packaging for handcrafted ginger beers

Bold, island-themed imagery utilized for new look

December 14, 2018

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Among the changes, the new design puts the Reed’s name front and center, more clearly highlighting the levels of ginger intensity in each of the three varieties (Original, Extra and Strongest), while maintaining the bold, island-inspired theme that helped establish the brand as America’s No. 1 selling ginger beer, the company says.

Gene Simmons releases craft sodas

Money Bag Soda launched in cooperation with Rock Steady Sodas

August 28, 2018

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Gene Simmons, Rock and Roll Hall of Famer and co-founder of KISS, launched a premium soda line called Money Bag Sodas this month in cooperation with Niagara Falls, N.Y.-based Rock Steady Sodas Inc., a subsidiary of Johnnie Ryan Bottling Co.

California Rasberry Coca Cola - Beverage Industry

2018 State of the Beverage Industry: Innovation will be vital for Carbonated Soft Drinks (CSDs) market’s future

Natural, low-calorie sweeteners can bring consumers back to category

Jessica Jacobsen

July 11, 2018

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When it comes to consumer penetration, carbonated soft drinks (CSDs) still are a behemoth within the U.S. beverage market.

Coca-Cola Georgia Peach, California Raspberry

March 19, 2018

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The Coca-Cola Co.’s Coca-Cola brand introduced two new specially crafted carbonated soft drinks: Coca-Cola Georgia Peach and Coca-Cola California Raspberry.

Reed’s Inc. debuts Virgil’s Zero Sugar at Expo West

Sugar-free line to launch in April

March 5, 2018

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Los Angeles-based Reed's Inc., the manufacturer of natural, handcrafted Virgil's Root Beer and Reed's Ginger Beer, will unveil its new Virgil's Zero Sugar product line at Natural Products Expo West, which will take place March 9-11 at the Anaheim Convention Center in Anaheim, Calif.