craft soda | Beverage Industry

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Carbonated soft drink market seeks out balance of health, indulgence

Coca-Cola, Pepsi deliver new innovations to soft drink market

March 22, 2022

As the carbonated soft drink (CSD) market faces increased consumer demand for functional beverages, CSD production is expected to continue developing new products that offer healthier ingredients.

Green Cola and Green Sparkling sodas

January 18, 2022

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Green Cola North America LLC, launched its Green Cola and Green Sparkling sodas at more than 1,000 retailers in the United States as well as Amazon and Walmart.com

Prebiotic soda Poppi announces latest investment round

Pop culture personalities, CAVU Ventures among recent investors

August 30, 2021

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Prebiotic soda brand Poppi, Dallas, announced a round of investment from some of pop culture’s most notable personalities.

Virgil’s Handcrafted Dr. Better

April 2, 2021

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Virgil’s, a brand of Reed’s Inc., announced the return of its original Virgil’s Handcrafted Dr. Better.

Reed’s launches ‘Ginger All the Way’ holiday box

Varietals include real ginger ale, zero-sugar and ginger shots

November 30, 2020

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Just in time for the holidays, Reed’s is launching a limited-edition “Ginger All the Way” box packed with a variety of Reed’s new and best-selling products from 2020.

Jones Soda celebrates 25th year with skateboarder Tony Hawk

Jones-branded RV with Hawk celebrates #ItsMyCraft campaign

September 9, 2020

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Jones Soda Co. kicked off its 25-year celebration by reuniting with skateboarder Tony Hawk and hitting the road in a fully wrapped Jones-branded RV carrying Hawk to promote the hashtag #ItsMyCraft.

Last Drop

Jones Soda launches “Messages of Hope” label

Limited-edition label counters pandemic with positivity

Sarah Graybill

August 13, 2020

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Jones Soda Co. has turned its craft soda bottle labels into beacons of optimism during the COVID-19 pandemic with limited-edition “Messages of Hope” that feature inspirational images and messag-es created by consumers.

Cheerwine social media campaign encourages summer cheer

Posts using hashtag #CheerwineSummer can win merchandise, prizes

July 31, 2020

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Cheerwine is thanking people for “creating cheer” this summer on social media with 11 weeks of uniquely southern prizes, rewarding those who post photos with the hashtag #CheerwineSummer.

Natural glycolipids help control microorganisms in soft drinks

Dacryopinax spathularia glycolipids offers alternative to synthetic preservatives

Paul Marquardt

November 21, 2019

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These natural glycolipids offer consumer-friendly marketing options while reliably protecting beverages from spoilage.

SPRiZZi Drink-Co. introduced a new line of craft sodas: 1767 Craft Soda.

Beverage companies release new flavors, campaigns

August 23, 2019

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SPRiZZi Drink-Co. introduced a new line of flavored craft sodas. Post Brewing Co. launched its first-ever advertising campaign, and Wine Water Ltd. launched O.Vine.