Jones Soda Co. announced its special edition 25-Day Advent Calendar. In time for the holiday season, the Jones Advent Calendar features 25 days of Jones craft sodas, fun holiday bottles, swag and other surprises in a classic countdown to Christmas.
Soda’s Back campaign celebrates poppi’s consumers, creators
June 16, 2023
Poppi, Austin, Texas, announced the launch of its summer consumer campaign: Soda’s Back. With this national campaign, poppi is taking its digital marketing success and bringing the excitement to multiple touch points across the country, unveiling the brand’s largest and most impactful consumer-centric effort yet, it notes.
Buddha Brands, Montreal, has launched Thirsty Buddha Soda, a new line of sodas that are low in sugar, fiber-rich, and made with plant-based prebiotics to support a healthy gut. The company’s new low sugar sodas come in a variety of nostalgic flavors and are made without anything artificial, the company says.
This year’s State of the Industry report on carbonated soft drinks (CSD) notes that, as the market faces increased consumer demand for functional beverages, CSD brands are seeking to find a balance between indulgence and health.