Jones Soda Co. announced its special edition 25-Day Advent Calendar. Just in time for the holiday season, the Jones Advent Calendar features 25 days of Jones craft sodas, fun holiday bottles, swag and other surprises in a classic countdown to Christmas, including the early release of a brand new, never-been-seen Jones Soda product to come in 2024.

Each day, the Jones Soda Advent Calendar has a door and hidden treat leading up to Dec. 25. The Advent Calendar features zany holiday character labels, Jones bottle caps for the 2024 Caps4Gear program, stickers, beanies, and other gifts, with Dec. 25 to mark the early release of a new Jones product. Jones fans who have purchased the Advent Calendar will be the first to see and sample the new product ahead of its wider 2024 release. 

“As we countdown to the holidays, we’re celebrating 2023 and unveiling the latest edition to the Jones family,” said Marjorie Helm, operations manager at Jones, in a statement. “An advent calendar is the perfect way to capture the excitement and fun.”

For more than 25 years, Jones Soda has been known for its unique and creative approach to craft soda. Its diversification and innovation with its products and packaging has spanned groundbreaking use of augmented reality (AR) and artist labels, along with limited-edition products and special collections. Jones has introduced more than 150 special and unique flavors over the course of its history, ranging from Turkey and Gravy, to Hatch Chile Lime, to Fufu Berry, Berry Lemonade, and many others. The Seattle brand is known across the industry for its authentically inventive and unique approach to consumer engagement in the beverage category. 

The Jones Soda Advent Calendar will be available for preorder on while supplies last.