Beverage Industry logo
search
cart
facebook twitter linkedin youtube
  • Sign In
  • Create Account
  • Sign Out
  • My Account
Beverage Industry logo
  • NEWS
    • R&D News
    • Supplier News
  • PRODUCTS
    • New Products
    • Reader's Choice Poll
  • CATEGORIES
    • Alternative Drinks
    • Beer
    • Bottled Water
    • Cannabis Beverages
    • Carbonated Soft Drinks
    • Energy Drinks & Shots
    • Juice & Juice Drinks
    • Plant-Based Beverages
    • Sports Drinks
    • Tea and Coffee
    • Wine & Spirits
  • R&D
    • Beverage R&D Features
    • Ingredient Spotlight
  • PACKAGING
    • New Packages
    • Packaging Equipment
    • Packaging Material
  • OPERATIONS
    • Distribution
    • Plant Focus
  • TOP LISTS
    • Beer Market Report
    • Executive of the Year
    • State of the Beverage Industry
    • Top 100 Beverage Companies
    • Truck Report
    • Wholesaler of the Year
  • MEDIA
    • eBook
    • Podcast
    • Polls
    • Videos
    • Webinars
  • DIRECTORIES
    • Annual Manual
    • Contract Packaging Guide
    • Take a Tour
  • MORE
    • Classifieds
    • Channel Strategies
    • eNewsletters
    • Events
      • Membrane Technology Forum
    • Interactive Product Spotlights
    • Market Insights
    • Sponsor Insights
    • Store
    • White Papers
  • EMAG
    • eMagazine
    • Archived Issues
    • Advertise
  • SIGN UP!
Beverage NewsCarbonated Soft Drinks

Poppi unveils consumer-driven ad campaign

Soda’s Back campaign celebrates poppi’s consumers, creators

Poppi_SodasBack_900.jpg
June 16, 2023

Poppi, Austin, Texas, announced the launch of its summer consumer campaign: Soda’s Back. With this national campaign, poppi is taking its digital marketing success and bringing the excitement to multiple touch points across the country, unveiling the brand’s largest and most impactful consumer-centric effort yet, it notes. 

This campaign is a full-spectrum experience, integrating digital screens, social media platforms, and U.S. cities, that allows poppi’s presence to be felt across various channels, ensuring a comprehensive and immersive journey for consumers. Poppi has achieved success due to its flavorful profiles and functional ingredients, becoming an Amazon best-seller and hitting massive growth, 611% year-over-year in retailers like Target, according to the company.

Poppi’s Soda's Back campaign is the brand’s first true 360 marketing initiative, encompassing digital screens, social media, and out-of-home across major U.S. cities such as New York City, The Hamptons, Los Angeles, Atlanta, and Austin. With the brand’s signature bright-hued vibrant digital ads, bikes, captivating billboards, and major TV streaming videos, poppi delivers the message: their delicious combination of flavor, low sugar, real ingredients, and gut-friendly prebiotics allows consumers to love soda again, it says. Beyond product promotion, this campaign celebrates poppi’s consumers and creators, acknowledging their role in the brand’s success. It’s a complete and compelling experience, inviting everyone to rediscover the joy of soda with poppi’s healthy twist.

Poppi is a leader in the functional soda category, a subset of the larger $39 billion U.S. soda category. Poppi combines real fruit, prebiotics, and less than 5 grams of sugar and 25 calories or less to create a soda that improves gut health.

Poppi’s digital media campaigns have been instrumental in igniting conversations around gut health and the next generation of soda on popular platforms like TikTok and Instagram. The brand's #drinkpoppi hashtag has garnered a staggering 1 billion views on TikTok, firmly establishing the poppi brand as a trendsetter and influencer favorite. The Soda's Back campaign leverages this digital success and brings it to life across multiple touchpoints, showcasing a mix of top content creators, rave reviews, poppi-focused content, and genuine consumer fan feedback. 

Viewers will see real Tweets like: “Baffled @drinkpoppi takes just like soda,” “True Life: I’m addicted to @drinkpoppi,” “@drinkpoppi is that girl. I’m completely obsessed.” It’s an invitation for consumers to join the movement and rediscover the joy of soda through poppi's gut-friendly twist. Some of the notable influencers for the Soda’s Back campaign include Ken Eurich, Mada, and Drumaq, who each bring their personal passion for poppi to their followers and now to the streets. The impact of bringing this social media-starred story to the nation’s largest cities sets a new standard for influencer-driven brand campaigns, establishing a modern narrative that poppi wholeheartedly stands by, the company says.

“This summer, we are thrilled to launch the Soda’s Back campaign, which marks a significant milestone for poppi as a true 360 marketing campaign that’s reshaping the narrative around soda,” said Allison Ellsworth, chief brand officer and co-founder of poppi, in a statement. “We are taking our marketing efforts to new heights by expanding our presence through extensive out-of-home advertising, major streaming TV partnerships, and immersive experiential activations. 

“But it’s not just about the channels we’re utilizing; it’s about how we are highlighting our consumers and content creators,” Ellsworth continues. “Soda’s Back celebrates their voices, their love for poppi, and their passion for a better-for-you alternative. We are proud to showcase their authentic experiences and stories, as they play a central role in shaping the campaign. This is more than a marketing campaign; it’s a movement that empowers consumers to embrace a soda that aligns with their values and desires.”

Above and beyond the national digital marketing and captivating advertisements across major cities, the Soda’s Back campaign will encompass an extensive influencer network reaching over 5 billion, a merchandise launch, more than 3,500 summer displays, an estimated 50 million social media impressions, and engaging consumer events reaching over 500,000 individuals.


KEYWORDS: beverage marketing campaign craft soda prebiotics

Share This Story

Looking for a reprint of this article?
From high-res PDFs to custom plaques, order your copy today!

Recommended Content

JOIN TODAY
to unlock your recommendations.

Already have an account? Sign In

  • Chocolate, Strawberry, Vanilla shakes

    Classic flavors provide reliable, consistent results for beverage-makers

    Classic flavors of chocolate, vanilla and strawberry...
    Ingredient Spotlight
    By: Chloe Alverson
  • Free Spirits Instant Bar Bundle

    Lifestyle trends drive growth for non-alcohol category

    As lifestyle trends continue to drive growth for the...
    Alternative Drinks
    By: Lauren Sabetta
  • Younger generation displays unique habits when it comes to beverage consumption

    Generation Z shakes things up in beverage

    Experts share that Gen Z is changing the standard on what...
    Beverage News
    By: Chloe Alverson
Manage My Account
  • eNewsletters
  • Online Registration
  • Subscription Customer Service
  • eMagazine Subscription
  • Manage My Preferences

More Videos

Sponsored Content

Sponsored Content is a special paid section where industry companies provide high quality, objective, non-commercial content around topics of interest to the Beverage Industry audience. All Sponsored Content is supplied by the advertising company and any opinions expressed in this article are those of the author and not necessarily reflect the views of Beverage Industry or its parent company, BNP Media. Interested in participating in our Sponsored Content section? Contact your local rep!

close
  • Fourpeople toasting with cocktails made with low-sugar ingredients, celebrating healthier drink options.
    Sponsored byCargill

    What’s Hot in Sugar Reduction: Beverages

  • chocolate milk
    Sponsored byCargill

    Sweetening the Future for Dairy and Dairy-Alternative Beverages

  • woman pouring a drink
    Sponsored byFFP

    Building a Beverage System: Meeting Consumer Demand for Precision Wellness

Popular Stories

Sting Energy

PepsiCo, Sting Energy unveil global partnership with Formula 1

PepsiCo + poppi

PepsiCo completes acquisition of poppi

people drinking Wynk

Mindful drinking prompts growth for THC beverages

Vote for your favorite new product

Have your say in what makes it to the top this month!
Vote for your favorite new product and help us celebrate excellence.


VOTE NOW!

Events

April 16, 2025

2025 State of the Industry Series: Alcoholic Beverages

On Demand In Beverage Industry’s annual State of the Industry: The Alcohol Beverage Market, analysts at S&D Insights LLC delve into these trends and how they’re shaping the industry.

View All Submit An Event

Poll

Retail Coffee Segment

What retail coffee segments will fare well into the next year?
View Results Poll Archive

Products

Milk and Dairy Foods Nutrition, Processing and Healthy Aging

Milk and Dairy Foods Nutrition, Processing and Healthy Aging

See More Products

Related Articles

  • Seagram's Escapes cans

    Seagram’s Escapes unveils new ad campaign, flavors and packaging

    See More
  • Seagrams Crown 7 Campaign.png

    Seagram's 7 Crown unveils Timeless Taste ad campaign

    See More
  • Before 5 coffee cups

    Beverage marketing campaigns driven by national sports, manufacturers offer innovative consumer beverage products

    See More

Related Products

See More Products
  • nonmilk.jpg

    Milk-Based Beverages 1st Edition

  • nanoinbev.jpg

    Nanoengineering in the Beverage Industry 1st Edition

  • bigfood.jpg

    Big Food: Critical perspectives on the global growth of the food and beverage industry

See More Products
×

Elevate your expertise in the beverage marketplace with unparalleled insights and connections.

Join thousands of beverage professionals today. Shouldn’t you know what they know?

JOIN NOW!
  • RESOURCES
    • Advertise
    • Contact Us
    • Directories
    • Store
    • Want More
  • SIGN UP TODAY
    • Create Account
    • eMagazine
    • eNewsletter
    • Customer Service
    • Manage Preferences
  • SERVICES
    • Marketing Services
    • Reprints
    • Market Research
    • List Rental
    • Survey/Respondent Access
  • STAY CONNECTED
    • LinkedIn
    • Facebook
    • YouTube
    • X (Twitter)
  • PRIVACY
    • PRIVACY POLICY
    • TERMS & CONDITIONS
    • DO NOT SELL MY PERSONAL INFORMATION
    • PRIVACY REQUEST
    • ACCESSIBILITY

Copyright ©2025. All Rights Reserved BNP Media.

Design, CMS, Hosting & Web Development :: ePublishing