Soda’s Back campaign celebrates poppi’s consumers, creators
Poppi, Austin, Texas, announced the launch of its summer consumer campaign: Soda’s Back. With this national campaign, poppi is taking its digital marketing success and bringing the excitement to multiple touch points across the country, unveiling the brand’s largest and most impactful consumer-centric effort yet, it notes.
This campaign is a full-spectrum experience, integrating digital screens, social media platforms, and U.S. cities, that allows poppi’s presence to be felt across various channels, ensuring a comprehensive and immersive journey for consumers. Poppi has achieved success due to its flavorful profiles and functional ingredients, becoming an Amazon best-seller and hitting massive growth, 611% year-over-year in retailers like Target, according to the company.