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Home » Keywords » social media marketing

Items Tagged with 'social media marketing'

ARTICLES

Pepsi Cocoa

Pepsi says goodbye to 2021 with newest social campaign

Pepsi 'Cocoa' Cola release pending if tweet reaches 2,021 retweets
December 17, 2020
No Comments

As the unofficial beverage of winter, hot cocoa is getting a new twist thanks to the latest product innovation from Pepsi. 


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Karma Wellness Water

Karma Wellness Water, Big Brothers Big Sisters team up

Social campaign promotes kindness, good deeds
December 9, 2020
No Comments

Karma Wellness Water and Big Brothers Big Sisters are teaming up on social media to promote kindness and good deeds through their latest campaign.  


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Game of Thrones Single Malt Scotch Whisky

Beverage brands light it up for the holidays

Marketing campaigns use nostalgia to influence shopping behavior
December 13, 2019
No Comments
The holidays are nearly here, and consumers and beverage brands also are getting in the "spirit."
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Jessica Jacobsen

Influencer partnerships provide value to brand owners

Consumers trust in influencers outweighs sponsor labels
Jess 200
Jessica Jacobsen
November 12, 2019
No Comments
Although influencer partnerships are becoming more commonplace for brand owners, some still question the effectiveness of this medium.
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Digital marketing trends keep beverage consumers connected.

Digital marketing trends keep beverage consumers connected

Beverage brands increase usage of AR in campaigns
Taylor karg beverage industry
Taylor Karg
August 14, 2019
No Comments
As consumer screen time continuously increases, beverage brands are adapting to this trend and tailoring their strategies to reach them.
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Trolls Tampico

Tampico Flavor Hunt launches in partnership with ‘Trolls’ TV series

Contest participants can win $100 Netflix gift card
August 14, 2018
No Comments

Chicago-based Tampico Beverages introduced Tampico Flavor Hunt, an interactive game in collaboration with DreamWorks Animation Television’s Netflix original series “Trolls: The Beat Goes On!” 


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Dos Equis

Dos Equis named Official Beer Sponsor of College Football Playoffs

Fans can enter weekly contest for chance to make life a little more interesante
July 24, 2018
No Comments

White Plains, N.Y.-based Heineken announced that its imported Mexican beer, Dos Equis, is once again the Official Beer Sponsor of the College Football Playoffs. Each week from August through December, the brand is giving football fans and beer drinkers the chance to win tickets to the College Football Playoff National Championship game. Beer drinkers can expect Dos Equis to make the legendary a little more interesante this football season, as the brand will deliver fun and authentic content while giving the fans a chance to live once-in-a-lifetime experiences, it says. 


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Tecate Fight Every Night

Tecate announces Fight Every Night social media, video campaign

Integrated campaign includes sweepstakes, mobile app
February 24, 2017
No Comments

Tecate, a brand of White Plains, N.Y.-based Heineken USA, announced that May 6 is the long-awaited fight between Canelo Alvarez and Julio Cesar Chavez Jr. To enable the brand’s legal-drinking-age (LDA) boxing fans the chance to experience the excitement without stepping foot inside the ring, Tecate is giving consumers the chance to win a knockout lineup of prizes, including tickets to the big match, with its integrated Fight Every Night promotion from March 1 leading up to the fight, the company says.


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Jones Fiat 2016

Jones Soda, Fiat partner for fourth annual contest

Social media contest judges submitted selfies
June 21, 2016
No Comments

Seattle-based Jones Soda Co. and the Fiat brand have kicked off their fourth annual Jonesin’ for a Fiat contest. The two companies will give a new 2017 Fiat 500X Crossover as part of a social campaign to celebrate the unique connection they share with their fans, the companies say. 


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Dos Equis Choose Interesting

Dos Equis launches Choose Interesting campaign

Brand also launching packaging redesign for 120th anniversary
May 26, 2016
No Comments

This summer, Dos Equis, a brand of White Plains, N.Y.-based Heineken USA, announced it will run a retail and on-premise program encouraging consumers to Choose Interesting and make the most of the season’s celebrations, while fans anticipate the launch of the next Most Interesting Man in the World. 


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