social media marketing - Page 1

TalkShopLive announces launch of alcohol sales on platform

Platform expands into alcohol space with new offerings for creators, consumers

July 31, 2025

TalkShopLive, the leading livestream social commerce platform with unlimited content distribution, announced a new platform capability to enable consumers to purchase beer, wine, and spirits from their favorite brands, celebrities, and creators who host livestreams on TalkShopLive.

Understanding the potential of influencer content

NCSolutions’ Deirdre McFarland shares insights on creator-generated content

Jessica Jacobsen

August 5, 2024

As brands look to employ creator-generated content as part of their advertising campaigns, understanding how consumers engage and receive this influencer content can be vital to support their brands.

Pepsi says goodbye to 2021 with newest social campaign

Pepsi 'Cocoa' Cola release pending if tweet reaches 2,021 retweets

December 17, 2020

As the unofficial beverage of winter, hot cocoa is getting a new twist thanks to the latest product innovation from Pepsi.

Karma Wellness Water, Big Brothers Big Sisters team up

Social campaign promotes kindness, good deeds

December 9, 2020

Karma Wellness Water and Big Brothers Big Sisters are teaming up on social media to promote kindness and good deeds through their latest campaign.

Game of Thrones Single Malt Scotch Whisky

Beverage brands light it up for the holidays

Marketing campaigns use nostalgia to influence shopping behavior

December 13, 2019

The holidays are nearly here, and consumers and beverage brands also are getting in the "spirit."

Influencer partnerships provide value to brand owners

Consumers trust in influencers outweighs sponsor labels

Jessica Jacobsen

November 12, 2019

Although influencer partnerships are becoming more commonplace for brand owners, some still question the effectiveness of this medium.

Digital marketing trends keep beverage consumers connected

Beverage brands increase usage of AR in campaigns

Taylor Karg

August 14, 2019

As consumer screen time continuously increases, beverage brands are adapting to this trend and tailoring their strategies to reach them.

Tampico Flavor Hunt launches in partnership with ‘Trolls’ TV series

Contest participants can win $100 Netflix gift card

August 14, 2018

Chicago-based Tampico Beverages introduced Tampico Flavor Hunt, an interactive game in collaboration with DreamWorks Animation Television’s Netflix original series “Trolls: The Beat Goes On!”

Dos Equis named Official Beer Sponsor of College Football Playoffs

Fans can enter weekly contest for chance to make life a little more interesante

July 24, 2018

White Plains, N.Y.-based Heineken announced that its imported Mexican beer, Dos Equis, is once again the Official Beer Sponsor of the College Football Playoffs. Each week from August through December, the brand is giving football fans and beer drinkers the chance to win tickets to the College Football Playoff National Championship game. Beer drinkers can expect Dos Equis to make the legendary a little more interesante this football season, as the brand will deliver fun and authentic content while giving the fans a chance to live once-in-a-lifetime experiences, it says.

Tecate announces Fight Every Night social media, video campaign

Integrated campaign includes sweepstakes, mobile app

February 24, 2017

Tecate, a brand of White Plains, N.Y.-based Heineken USA, announced that May 6 is the long-awaited fight between Canelo Alvarez and Julio Cesar Chavez Jr. To enable the brand’s legal-drinking-age (LDA) boxing fans the chance to experience the excitement without stepping foot inside the ring, Tecate is giving consumers the chance to win a knockout lineup of prizes, including tickets to the big match, with its integrated Fight Every Night promotion from March 1 leading up to the fight, the company says.