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MarketingCarbonated Soft Drinks

Pepsi says goodbye to 2021 with newest social campaign

Pepsi 'Cocoa' Cola release pending if tweet reaches 2,021 retweets

Pepsi Cocoa
December 17, 2020

As the unofficial beverage of winter, hot cocoa is getting a new twist thanks to the latest product innovation from Pepsi. Pepsi “Cocoa” Cola is a blend of cocoa and hint of marshmallow mixed with Pepsi Cola. The Pepsi test kitchen team only whipped up a small batch, but is in the giving mood to share the cocoa goodness with Pepsi fans and cocoa enthusiasts alike, the company says. To do that, Pepsi announced via Twitter morning that if the tweet reaches 2,021 retweets, the brand will drop Pepsi “Cocoa” Cola later this winter. “There is nothing more classic than hot cocoa on a winter day, but this year has been anything but typical” said Todd Kaplan, vice president of marketing at Pepsi, in a statement. “So why not bring together the delicious taste of a Pepsi with the delicious, wintery taste of chocolate and marshmallow and bring some unexpected joy to our fans this season?  We are confident we nailed Pepsi “Cocoa” Cola and can’t wait to get this in the hands of cola fans this winter.”

KEYWORDS: cocoa Pepsi social media marketing

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