ZenWTR, Los Angeles, celebrated International Coastal Cleanup Day with the launch of its #ZenPose social media campaign.
The social media campaign encourages consumers to take to Instagram or TikTok and share a photo, GIF, Reel or video striking a yoga pose with ZenWTR and using the hashtag #ZenPose. The brand will donate $1 to ocean conservation efforts for every #ZenPose post shared through Oct. 18, giving up to $200,000, it says.
The brand also has tapped its network of celebrity investors to join the movement, including talk show host Ellen DeGeneres, award-winning actor Zoe Saldana, artist 2 Chainz, athlete Tristan Thompson, and celebrity entrepreneurs Khloé Kardashian, Paris Hilton, and Erin and Sara Foster.
As celebrity investors are striking their own #ZenPose and challenging their combined 328 million Instagram audience to do the same, investor Danny McBride released a video called I love the F#*king Ocean where he kicked off the #ZenPose challenge.
"I am passionate about ZenWTR's mission and believe we can all do our part by incorporating more environmentally conscious decisions into our everyday lives," said Saldana, a ZenWTR investor, in a statement. "I am proud to participate in a fun challenge that will raise money and awareness for global recycling efforts."
Hilton added that "Ocean pollution is one of the biggest issues facing our generation, which is why I invested in ZenWTR in the first place.
“We all need to make smart choices when it comes to the products we use and the brands we support,” said Hilton, “I am excited to bring awareness to International Coastal Cleanup Day and encourage my fans to strike a #ZenPose to raise money for a great cause."