Coors Light partners with Kenny “The Jet” Smith for social media campaign
Full Court Refresh to invest $100,000 to refurbish basketball courts in four cities
For the third consecutive year, Coors Light, a brand of Chicago-based MillerCoors, a joint venture between SABMiller plc and Miller Coors Brewing Co., and retired basketball player Kenny "The Jet" Smith, have teamed up to invest in communities across the country by refurbishing basketball courts, the company says.
Coors Light will donate up to $100,000 to refurbish community basketball courts in Oakland, Calif.; New Orleans; Sacramento, Calif.; and Chicago, it says. Legal-drinking-age basketball fans can participate through June 30 by using the hashtags #FullCourtreFRESH and #Over21. Coors Light will donate $1 for each tweet, up to $25,000 in each city, it adds.
"I'm thrilled to continue my partnership with Coors Light Full Court reFRESH," Smith said in a statement. "Over the last few years, we've done great work in communities across the country, and it's important to continue preserving the legacy of public courts."
Coors Light partners with the National Urban League Young Professionals (NULYP), Sacramento Kings Foundation and Warriors Community Foundation to identify and enhance community basketball courts, it says. MillerCoors also provides incremental funding for economic development initiatives. In collaboration with local community partners, Coors Light will host special events featuring Smith to share the program's impact, it adds.
"The Coors Light Full Court ReFRESH program is a unique opportunity to invest and make a tangible difference in our communities," said Steve Canal, national community affairs manager at MillerCoors. "In collaboration with our partner, the National Urban League, we've invested more than $350,000 to restore community courts across the country."
Basketball courts are important cultural centers, the company says. They're often a place where communities connect and people aim to improve their game. Full Court ReFRESH is just one of the ways that Coors Light encourages everyone to achieve goals and conquer personal mountains, it adds.
"The Coors Light Full Court ReFRESH program offers our members an unprecedented opportunity to demonstrate leadership and empower others. Programs like this not only bring people together, but also leave lasting impressions on our communities," said Carlos Clanton, president of the National Urban League Young Professionals.