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Home » Keywords: » basketball

Items Tagged with 'basketball'

ARTICLES

Beverage News

Xyience announces college basketball video content series

Brand teams with Campus Insiders for national sweepstakes
February 7, 2017
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For the second year, Xyience, a brand of Austin, Texas-based Big Red Inc., announced that it is teaming up with Campus Insiders, a digital destination and content source for college sports fans, to produce a new series hosted by veteran sports journalist Seth Davis, titled “Don’t Mess with Seth.” In addition, the brand is sponsoring a national sweepstakes that will send one fan and a guest on a VIP Experience to the 2017 national college basketball championship weekend in Phoenix, the company says.  


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Mtn Dew Basketball

Russell Westbrook, Kyrie Irving headline Mountain Dew NBA partnership

DEW lineup to engage in national, local marketing
October 24, 2016
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Mountain Dew, a brand of Purchase, N.Y.-based PepsiCo Inc., announced that NBA All-Star and Dew front man Russell Westbrook, who signed on with the brand last year, renewed his partnership through the 2018-19 NBA season. Simultaneously, the NBA champion and All-Star point guard Kyrie Irving is joining the DEW lineup, the company says. Westbrook and Irving will partner with the brand to celebrate the lifestyle and culture of the game in unexpected ways, including an exciting and larger-than-life activation around tip off, it adds.


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Coors Light Court reFRESH logo

Coors Light partners with Kenny “The Jet” Smith for social media campaign

Full Court Refresh to invest $100,000 to refurbish basketball courts in four cities
March 29, 2016
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For the third consecutive year, Coors Light, a brand of Chicago-based MillerCoors, a joint venture between SABMiller plc and Miller Coors Brewing Co., and retired basketball player Kenny "The Jet" Smith, have teamed up to invest in communities across the country by refurbishing basketball courts, the company says.


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PepsiCo logo

PepsiCo announces marketing partnership with NBA

Mountain Dew, Aquafina lead sports-marketing initiatives
April 13, 2015
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Purchase, N.Y.-based PepsiCo Inc. announced a new multiyear marketing partnership with the National Basketball Association (NBA), New York, to be the official marketing partner of the NBA, the Women’s National Basketball Association (WNBA), the NBA Development League (NBA D-League) and USA Basketball beginning next season.


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Coca-Cola

The Coca-Cola Co. amps up Final Four fun

Coca-Cola, Coke Zero, Powerade to host events in Indianapolis
March 31, 2015
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As part of the 2015 NCAA Men’s Final Four events taking place this week in Indianapolis, The Coca-Cola Co., Atlanta, has planned a series of interactive experiences for fans of all ages.


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Sprite Uncontainable contest

Sprite searches for ‘uncontainable’ basketball players

February 27, 2012
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Sprite, a brand of The Coca-Cola Co., Atlanta, launched a search for undiscovered and “uncontainable” basketball players from around the world. Twenty-four amateur players will be chosen to represent either Team Sudden or Team Intense in the Sprite Uncontainable Game at the 2013 NBA All-Star game in Houston.


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Beverage News graphic

Sprite refreshes basketball courts nationwide

July 12, 2011
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Sprite, a brand of The Coca-Cola Co., announced that 21 basketball courts nationwide will be refreshed during the first phase of its Sprite Spark Parks Project.


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