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Home » Keywords » Coors Light

Items Tagged with 'Coors Light'

ARTICLES

Coors Light Summer Can

Coors Light unveils second installment in Made to Chill campaign

Sunglasses on can turn blue when beer is ice-cold
June 26, 2020
No Comments

To help celebrate the release of its new packaging, Coors Light gave away a pair of Ray-Bans to 1,000 consumers who posted a photo on Twitter or Instagram with the can sunglasses over their eyes using the hashtag #TakeTimeToChill. 


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Coors Light Valentine's Day

Coors Light wants to make a canine your Valentine this year

Domestic beer brand will help cover adoption fees for 1,000 participants
February 4, 2020
No Comments

Coors Light, a brand of Chicago-based Molson Coors Brewing Co., is encouraging consumers to skip the cheesy Valentine's traditions and spend the day with a fur-ever friend. The domestic beer brand will even help pay fees for 1,000 dogs adopted between 12 p.m. CT on Feb. 4 and 11:59:59 p.m. CT on Feb. 21.


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Samuel Adams was named the Official Beer of the Boston Red Sox - Beverage Industry

Beverage brands launch sports marketing partnerships

Samuel Adams, Core Power, Coors Light introduce beverage marketing campaigns
February 16, 2018
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Several brands recently announced new sports marketing partnerships and corresponding beverage marketing campaigns.
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MillerCoors logo

MillerCoors releases Q2 results

Coors Light, Miller Lite combine to deliver flat sales to retail volume
August 2, 2016
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London-based SABMiller plc and Molson Coors Brewing Co., Denver, reported that its joint venture MillerCoors experienced a second quarter underlying net income decline of 3.8 percent to $468.8 million versus the same period in the prior year. 


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Coors Light Court reFRESH logo

Coors Light partners with Kenny “The Jet” Smith for social media campaign

Full Court Refresh to invest $100,000 to refurbish basketball courts in four cities
March 29, 2016
No Comments

For the third consecutive year, Coors Light, a brand of Chicago-based MillerCoors, a joint venture between SABMiller plc and Miller Coors Brewing Co., and retired basketball player Kenny "The Jet" Smith, have teamed up to invest in communities across the country by refurbishing basketball courts, the company says.


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MillerCoors logo

MillerCoors releases Q3 results

Coors Light, Miller Lite gain market share in premium light beer segment
November 6, 2015
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London-based SABMiller plc and Denver-based Molson Coors Brewing Co. reported that MillerCoors, a Chicago-based joint venture, experienced a net income decline of 8.6 percent to $344.4 million for the third quarter compared with the same period last year. 


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Jagermeister

Popular culture influences campaigns, events

Brands utilize atheletes, video games, world records and more
September 16, 2015
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Coors Light partnered with Univision Deportes, the sports division of Univision Communications Inc., as the official beer sponsor of the Campeon de Campeones and SuperCopa championships.


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Coors Summer Brew

Coors Light releases first-ever seasonal extension

Coors Light Summer Brew infused with blend of natural citrus flavors
May 2, 2014
No Comments

Coors Light, a brand of Chicago-based MillerCoors, a joint venture between SABMiller plc and Molson Coors Brewing Co., announced its first-ever seasonal extension: Coors Light Summer Brew. The new beer will be available nationwide while supplies last.


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jenn

Beer brands support hoop dreams during March Madness

MillerCoors to donate $75,000 to revamp community basketball courts
Haderspeckj headshot200
Jennifer Storelli
March 14, 2014
No Comments

As college basketball fans gear up for March Madness, beverage brands are using their marketing power to bring other hoop dreams to life.


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Coors Light can

Coors Light enhances refreshment

August 16, 2013
No Comments

As part of its summer mission to spread refreshment across the country, MillerCoors’ Coors Light brand launched “The World’s Most Refreshing Can” this season.


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