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Home » Coors Light

Articles Tagged with ''Coors Light''

Coors Light Mondays Case

Coors Light releases Mondays Light pack

Staff Beverage Industry
January 15, 2025

Coors Light is turning a Case of the Mondays into a literal case of beer with Mondays Light, a new limited-time packaging.


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Coorsicles_900.jpg

Coors Light introduces beer-flavored Coors-icles

Brand partners with Dick Vitale for marketing campaign
March 15, 2023

Coors Light announced the launch of Coors-icles, non-alcohol beer-flavored popsicles for passionate college basketball fans. March is pure chaos, with busted brackets, buzzer beaters and nail-biting stress, that’s why Coors Light, the beer made to chill, introduced Coors-icles, non-alcohol beer-flavored popsicles, to make sure fans 21 and older stay chill when things get heated this March, it says.


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Coors Light eliminates six-pack plastic rings globally

March 1, 2022

Coors Light announced it will eliminate plastic rings from packaging globally, where Molson Coors owns brewing operations. To support the move to more sustainable packaging, Molson Coors Beverage Co., Chicago, will invest $85 million, enabling Coors Light to begin the transition to fully recyclable and sustainably sourced cardboard-wrap carriers later this year.


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Coors Light Summer Can

Coors Light unveils second installment in Made to Chill campaign

Sunglasses on can turn blue when beer is ice-cold
June 26, 2020

To help celebrate the release of its new packaging, Coors Light gave away a pair of Ray-Bans to 1,000 consumers who posted a photo on Twitter or Instagram with the can sunglasses over their eyes using the hashtag #TakeTimeToChill. 


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Coors Light Valentine's Day

Coors Light wants to make a canine your Valentine this year

Domestic beer brand will help cover adoption fees for 1,000 participants
February 4, 2020

Coors Light, a brand of Chicago-based Molson Coors Brewing Co., is encouraging consumers to skip the cheesy Valentine's traditions and spend the day with a fur-ever friend. The domestic beer brand will even help pay fees for 1,000 dogs adopted between 12 p.m. CT on Feb. 4 and 11:59:59 p.m. CT on Feb. 21.


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Samuel Adams was named the Official Beer of the Boston Red Sox - Beverage Industry

Beverage brands launch sports marketing partnerships

Samuel Adams, Core Power, Coors Light introduce beverage marketing campaigns
February 16, 2018
Several brands recently announced new sports marketing partnerships and corresponding beverage marketing campaigns.
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MillerCoors logo

MillerCoors releases Q2 results

Coors Light, Miller Lite combine to deliver flat sales to retail volume
August 2, 2016

London-based SABMiller plc and Molson Coors Brewing Co., Denver, reported that its joint venture MillerCoors experienced a second quarter underlying net income decline of 3.8 percent to $468.8 million versus the same period in the prior year. 


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Coors Light Court reFRESH logo

Coors Light partners with Kenny “The Jet” Smith for social media campaign

Full Court Refresh to invest $100,000 to refurbish basketball courts in four cities
March 29, 2016

For the third consecutive year, Coors Light, a brand of Chicago-based MillerCoors, a joint venture between SABMiller plc and Miller Coors Brewing Co., and retired basketball player Kenny "The Jet" Smith, have teamed up to invest in communities across the country by refurbishing basketball courts, the company says.


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MillerCoors logo

MillerCoors releases Q3 results

Coors Light, Miller Lite gain market share in premium light beer segment
November 6, 2015

London-based SABMiller plc and Denver-based Molson Coors Brewing Co. reported that MillerCoors, a Chicago-based joint venture, experienced a net income decline of 8.6 percent to $344.4 million for the third quarter compared with the same period last year. 


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Jagermeister

Popular culture influences campaigns, events

Brands utilize atheletes, video games, world records and more
September 16, 2015

Coors Light partnered with Univision Deportes, the sports division of Univision Communications Inc., as the official beer sponsor of the Campeon de Campeones and SuperCopa championships.


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