Coors Light, Cheez-It collaborate on beer cheese-flavored crackers
Limited-edition snack crackers to hit shelves in August
Molson Coors Beverage Co.’s Coors Light has partnered with Cheez-It, a brand from Mars, Inc., for beer cheese-flavored crackers. The limited-edition collab will serve as “the ultimate tailgate snack,” the pair says. Each cracker delivers the taste of creamy beer cheese and is baked with 100% real cheese, offering a tangy sauce profile with toasted spices.
It marks the first beer brand partnership in the history of Cheez-It history, the brand says. In a statement, Nicole Sorensen, vice president of marketing for Cheez-It, shared that Cheez-It fans are always looking for bold new ways to enjoy Cheez-It. The partnership with Coors was “a golden opportunity” to bring a fan-favorite dip to life in a whole new way, she said.
Matt Carpenter, vice president of marketing at Coors Family of Brands, added: “Fans already love reaching for a cold Coors Light when they’re snacking on game day, so finding a way to bring our crips, refreshing beer flavors to life in a real-deal beer cheese flavored snack just made sense. Cheez-It was the perfect partner to help pull this off. Made with 100% real cheese, their crackers are the ultimate canvas to capture our crips, clean notes in a baked-to-perfection way, elevating the entire tailgating experience.”
The new Cheez-It Coors Light Beer Cheese flavored crackers are set to roll out at retailers nationwide in August.
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