Coors Light, a brand of Molson Coors Beverage Co., Chicago, knows that peak wedding season coincides with peak sweating season — especially for the grooms, groomsmen and guests in layers of formalwear.

Stepping up with a stylish solution, Coors Light is aiming to keep wedding parties chill with the Cold Tux and BrrrTie. In partnership with M ss g P eces and Droga5, a creative agency, Coors Light debuted the Cold Tux, which it says is the first-ever tuxedo engineered with cooling technology, at a wedding in Winter Park, Fla.

The Cold Tux is engineered for full-body cooling, Coors Light says. It features a breathable linen shell and a hidden refrigerating core powered by ice pack rods to keep wedding-goers cool from the inside out. “Just like a can of Coors Light, when the Chill-o-stat turns blue, the suit is perfectly chilled,” Coors Light notes.

The brand is sharing part of the Cold Tux with 100 wedding party members and guests with the BrrrTie, a refrigerated neck accessory designed to target one of the body’s key temperature regulation zones. When chilled, Coors Light says the BrrrTie delivers up to 40 minutes of refreshing cool, providing just enough relief to get through “I Do” without breaking a sweat.

“If any beer is going to keep you chill during your vows with a cold-activated tux and bow tie, it’s Coors Light,” said Marcelo Pascoa, vice presidednt of marketing at Coors Light, said in a statement. “With the BrrrTie, and a Coors Light delivering mountain cold refreshment in hand, we’re giving people new ways to stay chill on their big day ― literally.”

The Cold Tux and BrrTie are inspired by a moment from Coors Light’s recent creative campaign in which two groomsmen help wedding guests chill in the heat of a summer wedding.

One hundred BrrrTies will be available online at TheColdTux.com for $32. Drops will be on June 27 and June 30 at 12 p.m. ET, while supplies last.