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Home » Keywords: » Social Media

Items Tagged with 'Social Media'

ARTICLES

Digital Marketing Solutions

Marketing enters its digital renaissance

Creator partnerships, auditing vital for social media marketing
Jessica Jacobsen
Jessica Jacobsen
October 9, 2023

Marketing has entered its renaissance as digital solutions have allowed brands to take their engagement with consumers to another level. To take full advantage of digital’s potential, experts highlight the importance of auditing social platforms and employing content creators for collaborations.


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TikTok Logo
Between Drinks

How TikTok can support your beverage brand

Garland Hill shares what opportunities the social media platform can offer
Jessica Jacobsen
Jessica Jacobsen
November 10, 2022

As one of the fastest growing social media platforms, TikTok has become most popular in the U.S. for finding products to buy, providing an opportunity for beverage brands to engage with consumers across a variety of age demographics.


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St. Francis Winery & Vineyards offers Instagram approved package

Consumers receive glam package, professional photographer for photos
August 30, 2022

To meet consumers’ social media needs, St. Francis Winery & Vineyards is making guests picture-perfect with the newly launched Instagram Approved Package. 


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Inflation and product availability
Beverage Beat

Inflation prompts consumers to shift shopping patterns

Discounts, social media help brands engage with consumers
Jessica Jacobsen
Jessica Jacobsen
August 17, 2022

Inflation and product availability have resulted in consumers altering their shopping patterns. Research from Vericast shows how brand owners can continue to engage with consumers despite these challenges.


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Marty Pesis, vice president of growth at Chicago-based Cameo

How Cameo for Business is looking to serve the beverage market

Social platform delivers 50,000+ personalities
Jessica Jacobsen
Jessica Jacobsen
February 24, 2022
With the growing influence of digital marketing, brand owners are at no loss of options when deciding how to spend their digital marketing budget. One opportunity for brand owners in today’s advanced digital marketing world is the platform Cameo, a video-sharing service in which people hire celebrities to create personalized videos.
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Jessica Jacobsen
Beverage Beat

Social commerce benefiting large, small brands

Curated content reaches Gen Z, can support business growth
Jessica Jacobsen
Jessica Jacobsen
January 14, 2022
Brands large and small have experienced the benefits of the rise in social commerce as consumers recognize the convenience of these purchase patterns.
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OCEAN-SPRAY.png

Ocean Spray, Jesse Tyler Ferguson launch #BetterTogether campaign

Initiative aims to bring people together in support of teachers, school staff and children
October 18, 2021

Middleborough, Mass.-based, agricultural cooperative Ocean Spray, in partnership with actor, director and cookbook author Jesse Tyler Ferguson, launched the hashtag #BetterTogether initiative in support of the national campaign No Kid Hungry. 


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ZenWTR_ZenPose.png

ZenWTR makes waves with star-studded social media campaign

For each #ZenPose, ZenWTR will donate to ocean conservation charities
October 11, 2021

ZenWTR, Los Angeles, celebrated International Coastal Cleanup Day with the launch of its #ZenPose social media campaign. The social media campaign encourages consumers to take to Instagram or TikTok and share a photo, GIF, Reel or video striking a yoga pose with ZenWTR and using the hashtag #ZenPose.


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DrPepper_IDeserveAnEducation.png

Dr Pepper Tuition Giveaway Program Takes to TikTok

The #IDeserveTuitionContest runs through Oct. 13
September 29, 2021

By hosting entries on TikTok this year, the brand invites students to tap into their creativity reaching them on a platform in which they are highly engaged. Students can win up to $100,000 in tuition during the 2021-22 college football season.


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Bacardi Spiced Rum

BACARDÍ Spiced Rum debuts new campaigns for fall

Social campaigns taps reality TV stars, digital spot highlights joy of reuniting
September 21, 2021

Following the successful launch of BACARDÍ Spiced Rum in September 2020, BACARDÍ Spiced is toasting to the change of the season with the debut of two new campaigns. 


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More Articles Tagged with 'Social Media'

IMAGE GALLERIES

041 bi0915 betweendrinks pg

How spirits brands are utilizing social media to tell their brand stories

While it seems hard to recall now, but there was a time when advertising focused on print, radio or TV ads. The rise of computers and other smart technology brought social media into the mix for marketers. In March, Beverage Industry looked at the social media stories for several beer brands. But this month, Brand Chorus, a division of New York-based TippingGardner, conducted a spirits StoryScore Index for Beverage Industry. StoryScore is a quantitative measure of a brand’s storytelling through social management based on creativity, strategy and personality.

Click here to view full-size infographic.

047 bi0315 betweendrinks 61

How beer brands are using social media to connect with consumers

Social media has become a buzzword for not just American consumers but also the business environment. Companies are turning to various social media channels to create brand awareness or possibly boost retail sales. Beer brands also are turning to social media to make their stories heard. Brand Chorus, a division of New York-based TippingGardner, conducted a Beer StoryScore Index for Beverage Industry. StoryScore is a quantitative measure of a brand’s storytelling through social management based on creativity, strategy and personality.

Click here to view infographic in PDF format.

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