As one of the fastest growing social media platforms, TikTok has become most popular in the U.S. for finding products to buy, providing an opportunity for beverage brands to engage with consumers across a variety of age demographics.

To meet consumers’ social media needs, St. Francis Winery & Vineyards is making guests picture-perfect with the newly launched Instagram Approved Package. 

Inflation and product availability have resulted in consumers altering their shopping patterns. Research from Vericast shows how brand owners can continue to engage with consumers despite these challenges.

Middleborough, Mass.-based, agricultural cooperative Ocean Spray, in partnership with actor, director and cookbook author Jesse Tyler Ferguson, launched the hashtag #BetterTogether initiative in support of the national campaign No Kid Hungry. 

ZenWTR, Los Angeles, celebrated International Coastal Cleanup Day with the launch of its #ZenPose social media campaign. The social media campaign encourages consumers to take to Instagram or TikTok and share a photo, GIF, Reel or video striking a yoga pose with ZenWTR and using the hashtag #ZenPose.

By hosting entries on TikTok this year, the brand invites students to tap into their creativity reaching them on a platform in which they are highly engaged. Students can win up to $100,000 in tuition during the 2021-22 college football season.

Following the successful launch of BACARDÍ Spiced Rum in September 2020, BACARDÍ Spiced is toasting to the change of the season with the debut of two new campaigns. 

This holiday season, HEINEKEN USA, White Plains, N.Y., is helping people celebrate the holidays in creative ways this year through its partnership with Tastemade and Pinterest. Tastemade will create six Holiday Hacks in a video for Pinterest that will showcase the new takes on the three select beer brands through clever ideas and tricks, the company says.