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Home » Keywords » Social Media

Items Tagged with 'Social Media'

ARTICLES

Marty Pesis, vice president of growth at Chicago-based Cameo

How Cameo for Business is looking to serve the beverage market

Social platform delivers 50,000+ personalities
Jess 200
Jessica Jacobsen
February 24, 2022
No Comments
With the growing influence of digital marketing, brand owners are at no loss of options when deciding how to spend their digital marketing budget. One opportunity for brand owners in today’s advanced digital marketing world is the platform Cameo, a video-sharing service in which people hire celebrities to create personalized videos.
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Jessica Jacobsen
Beverage Beat

Social commerce benefiting large, small brands

Curated content reaches Gen Z, can support business growth
Jess 200
Jessica Jacobsen
January 14, 2022
No Comments
Brands large and small have experienced the benefits of the rise in social commerce as consumers recognize the convenience of these purchase patterns.
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OCEAN-SPRAY.png

Ocean Spray, Jesse Tyler Ferguson launch #BetterTogether campaign

Initiative aims to bring people together in support of teachers, school staff and children
October 18, 2021
No Comments

Middleborough, Mass.-based, agricultural cooperative Ocean Spray, in partnership with actor, director and cookbook author Jesse Tyler Ferguson, launched the hashtag #BetterTogether initiative in support of the national campaign No Kid Hungry. 


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ZenWTR_ZenPose.png

ZenWTR makes waves with star-studded social media campaign

For each #ZenPose, ZenWTR will donate to ocean conservation charities
October 11, 2021
No Comments

ZenWTR, Los Angeles, celebrated International Coastal Cleanup Day with the launch of its #ZenPose social media campaign. The social media campaign encourages consumers to take to Instagram or TikTok and share a photo, GIF, Reel or video striking a yoga pose with ZenWTR and using the hashtag #ZenPose.


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DrPepper_IDeserveAnEducation.png

Dr Pepper Tuition Giveaway Program Takes to TikTok

The #IDeserveTuitionContest runs through Oct. 13
September 29, 2021
No Comments

By hosting entries on TikTok this year, the brand invites students to tap into their creativity reaching them on a platform in which they are highly engaged. Students can win up to $100,000 in tuition during the 2021-22 college football season.


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Bacardi Spiced Rum

BACARDÍ Spiced Rum debuts new campaigns for fall

Social campaigns taps reality TV stars, digital spot highlights joy of reuniting
September 21, 2021
No Comments

Following the successful launch of BACARDÍ Spiced Rum in September 2020, BACARDÍ Spiced is toasting to the change of the season with the debut of two new campaigns. 


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Heineken Pintrest

HEINEKEN USA announces partnership with Tastemade, Pintrest

Holiday Hacks videos offer new takes on Heineken, Dos Equis, Tecate
December 1, 2020
No Comments

This holiday season, HEINEKEN USA, White Plains, N.Y., is helping people celebrate the holidays in creative ways this year through its partnership with Tastemade and Pinterest. Tastemade will create six Holiday Hacks in a video for Pinterest that will showcase the new takes on the three select beer brands through clever ideas and tricks, the company says.


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Peace Tea Vote Cans

Peace Tea partners with Vote.org

RTD teas to feature icon that directs to registration-status webpage
September 23, 2020
No Comments

Peace Tea, a brand of Atlanta-based The Coca-Cola Co., is encouraging its fan base to “Speak Your Peace” in the upcoming election through a partnership with Vote.org.


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Bud Light Showtime Cam

Bud Light teams with NFL, Twitter for virtual fan experience

Bud Light Showtime Cam provides NFL fans the chance to celebrate with their favorite teams
September 8, 2020
No Comments

Just in time for the kick-off to the 2020 NFL season, Bud Light, in tandem with the NFL and Twitter, is unveiling Bud Light Showtime Cam, a first-of-its-kind interactive celebratory camera.


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Mad Pony Energy

GNC launches MAD PONY ENERGY

New energy drink launches consumer challenge on TikTok
December 20, 2019
No Comments

Pittsburgh-based GNC Holdings Inc. announced the launch of MAD PONY ENERGY, available exclusively at the retailer and on GNC.com. Featuring nature-based extract NeuroFactor and 200 mg of caffeine, the new beverage is available in Cherry Berry, Orange Mango and Watermelon.


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More Articles Tagged with 'Social Media'

IMAGE GALLERIES

041 bi0915 betweendrinks pg

How spirits brands are utilizing social media to tell their brand stories

While it seems hard to recall now, but there was a time when advertising focused on print, radio or TV ads. The rise of computers and other smart technology brought social media into the mix for marketers. In March, Beverage Industry looked at the social media stories for several beer brands. But this month, Brand Chorus, a division of New York-based TippingGardner, conducted a spirits StoryScore Index for Beverage Industry. StoryScore is a quantitative measure of a brand’s storytelling through social management based on creativity, strategy and personality.

Click here to view full-size infographic.

047 bi0315 betweendrinks 61

How beer brands are using social media to connect with consumers

Social media has become a buzzword for not just American consumers but also the business environment. Companies are turning to various social media channels to create brand awareness or possibly boost retail sales. Beer brands also are turning to social media to make their stories heard. Brand Chorus, a division of New York-based TippingGardner, conducted a Beer StoryScore Index for Beverage Industry. StoryScore is a quantitative measure of a brand’s storytelling through social management based on creativity, strategy and personality.

Click here to view infographic in PDF format.

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