ZenWTR makes waves with star-studded social media campaign
For each #ZenPose, ZenWTR will donate to ocean conservation charities
ZenWTR, Los Angeles, celebrated International Coastal Cleanup Day with the launch of its #ZenPose social media campaign.
The social media campaign encourages consumers to take to Instagram or TikTok and share a photo, GIF, Reel or video striking a yoga pose with ZenWTR and using the hashtag #ZenPose. The brand will donate $1 to ocean conservation efforts for every #ZenPose post shared through Oct. 18, giving up to $200,000, it says.