Jones Soda Co., Seattle, and 7-Eleven Inc., Dallas, launched a Jones limited-edition Orange & Cream Slurpee flavor. For a limited time beginning the week of Nov. 1, the Jones Slurpee drink will be exclusively sold at 400 7-Eleven stores in the states of Washington and Oregon.
The Jones Orange & Cream Slurpee flavor is the first cane sugar product for the Slurpee brand.
“We are thrilled to offer Jones on the iconic 7-Eleven Slurpee in our home market,” said Eric Chastain, chief operating officer of Jones Soda Co., in a statement.
7-Eleven teamed up with Jones Soda earlier this year to launch a line of premium bottled soft drinks sold under its 7-Select private-label brand. The premium, carbonated beverages are made with natural flavors and lightly sweetened with cane sugar, the companies say.
“7-Eleven has had great success with so-called ‘hometown hero’ Slurpee flavors, as well as our premium 7-Select premium bottled drinks created by Jones Soda,” said Dennis Phelps, 7-Eleven vice president of proprietary beverages and fresh food, in a statement. “With Orange & Cream, we think we have another winner for our North Pacific Slurpee-lovers.”
In conjunction with this new Jones Slurpee, Jones Soda launched a billboard campaign to celebrate its collaboration with 7-Eleven and the continued alignment of the two brands.