Beverage-makers are taking that proactive approach with their packaging to engage with consumers. With Beverage Industry’s annual Best Packages of Year feature, the editors have selected a collection of packaging releases that address the demands and needs of today’s consumers.

Bud Light Seltzer, a brand of St. Louis-based Anheuser-Busch, is introducing its new limited-edition Bud Light Seltzer Fall Flannel variety pack. The Fall Flannel variety pack features three new fall-inspired flavors along with fan-favorite Apple Crisp, brought back for a limited time only from last year’s Ugly Sweater pack.

Rogue Ales & Spirits released its annual, award-winning Pumpkin Patch Ale in a new 16-ounce can. 

Schlafly Beer, St. Louis, announced the return of Pumpkin Ale with a brand new look. 

The on-package tagline “Open for Summer” invites Coca-Cola fans to “open up” an ice-cold Coke to access summer "feels" and to inspire summer rituals that we’ve missed.

In partnership with the nonprofit Boot Campaign, the makers behind TX Blended Whiskey and TX Straight Bourbon, brands of the Pernod Ricard spirits family, unveiled the limited release of its TX Blended Whiskey Stars & Stripes bottle. 

Just in time for the holidays, Reed’s is launching a limited-edition “Ginger All the Way” box packed with a variety of Reed’s new and best-selling products from 2020. 

To keep up with the most festive time of the year, Almanac Beer Co. unveiled holiday-themed packaging for Christmas and Hanukkah. 

Ahead of the holiday season, Woodford Reserve, a brand of Woodford Reserve Distillery, Versailles, Ky., announces the release of its annual holiday bottle, which this year features the festive artwork by renowned United Kingdom-based architect Nick Hirst.

For the upcoming holiday season, Heineken, a brand of HEINEKEN USA, White Plains, N.Y., has created “unlimited” different bottles each with a unique number and design.