Bud Light Seltzer, a brand of St. Louis-based Anheuser-Busch, is introducing its new limited-edition Bud Light Seltzer Fall Flannel variety pack. The Fall Flannel variety pack features three new fall-inspired flavors along with fan-favorite Apple Crisp, brought back for a limited time only from last year’s Ugly Sweater pack:
• Bud Light Seltzer Pumpkin Spice features pumpkin, cinnamon, nutmeg and vanilla flavors.
• Bud Light Seltzer Toasted Marshmallow combine sweet marshmallow with a hint of chocolate flavor.
• Bud Light Seltzer Maple Pear pairs maple syrup and pear flavors.
• Bud Light Seltzer Apple Crisp delivers the flavor of apple pie with all the refreshment of a seltzer.
“Since launching Bud Light Seltzer, we have continued to disrupt the seltzer category by expanding our portfolio with unexpected and delicious flavors,” said Andy Goeler, vice president of marketing for Bud Light. “We’re excited to bring our limited-edition Fall Flannel variety pack to the market, giving consumers a new innovation that is inspired by the season and perfect for all autumn occasions.”
The new Bud Light Seltzer Fall Flannel seasonal pack features a fall-inspired plaid design and will be available in 12-packs of 12-ounce slim can variety nationwide starting Sept. 6 through the end of October. In line with the Bud Light Seltzer portfolio, the Bud Light Seltzer Fall Flannel pack is made with cane sugar, natural flavors and comes in at 100 calories with less than 1 gram of sugar and 5% ABV.