Lavazza is teaming up with Rifle Paper Co., a stationery and lifestyle brand, to bring a holiday surprise: a limited-edition Holiday Coffee Blend featuring packaging designed by Rifle Paper Co.
This winter, Lavazza is taking coffee enthusiasts on a journey through the warmth and wonder of the holidays with their specially crafted Holiday Blend that offers notes of toasted almond and warm spice to capture the essence of the season, it says. The Holiday Blend combines the rich, aromatic flavors of Lavazza’s premium coffee beans with the charm of Rifle Paper Co.’s signature illustrations, it adds.
“Lavazza has always been committed to delivering the finest coffee experiences, and this partnership with Rifle Paper Co. allowed us to create a blend that captures the essence of the season,” said Jonathan Lehr, marketing director for Lavazza North America, in a statement. “The Holiday Blend is a true celebration of craftsmanship, artistry, and the joy that a great cup of coffee can bring.”
Anna Bond, co-founder and chief commercial officer of Rifle Paper Co., added: “We are excited to partner with the iconic Italian coffee brand Lavazza to design their Holiday Blend this year. When designing the artwork, we were inspired by nostalgic holiday gatherings at home with family and friends, festive city decorations, and even included a subtle nod to Lavazza’s heritage with a row of brownstones in the colors of the Italian flag. We hope the collaboration inspires small moments of joy during the holiday season.”
The Holiday Blend is available to purchase for $9.99 at select retail partners including Target, Eataly and Epicerie Boulud for a limited time, while supplies last. The blend also is available online for shipping nationwide at www.riflepaperco.com and on Amazon, as well as by visiting Lavazza’s website.