Lavazza, a brand of Turin, Italy-based Lavazza Group, launched new cold brew offering in the United States. Made from ¡TIERRA! Colombia, the cold-brew coffee features a unique blend characterized by a sweet and smooth taste and a rich body, it says. The new venture combines Lavazza's commitment to curating an elevated coffee drinking experience beyond the morning cup, by utilizing a new and sustainable blend, it adds.
Lavazza's cold brew is made with 100 percent washed Arabica coffee beans from Colombia. The blend serves as Lavazza's introduction to the growing cold-brew coffee market and will be made available with equipment to all Lavazza-serving establishments. The blend will be available in Traditional Iced and Nitro Cold Brew formats. The nitrogen-infused variety adds a rich, creamy taste and a long-lasting cascading effect, according to the company. With notes of grapefruit, red fruits, bergamot and honey, the profile provides characteristics that are more likely to be enjoyed without added sweeteners and dairy, it says.
"Lavazza is committed to developing blends that speak to the needs of coffee lovers," said Davide Riboni, president and chief executive officer of Lavazza Americas, in a statement. "With U.S. cold brew consumption on the rise, we created ¡TIERRA! Colombia Cold Brew as a delicious solution that not only has spectacular taste, but tells the true story of sustainability in every drink."
The new blend is certified by the Rainforest Alliance, the international non-profit organization that works to conserve biodiversity and promote rights and welfare of workers, their families and communities. Made from Lavazza's newest blend, ¡TIERRA! Colombia, the cold brew offering contains coffee from the Colombian Meta region, where Lavazza continues to help farming families restore their plantations and create sustainable work conditions, it says. The ongoing ¡TIERRA! Project has helped more than 100 Colombian farming families rebuild coffee plantations and worked to improve healthcare, as well as bringing drinking water to plantations and villages, it adds.
Lavazza ¡TIERRA! Colombia now is available for purchase by foodservice professionals with options to serve the blend through table top and freestanding machines. In addition to Traditional Iced and Nitro Cold Brew options, ¡TIERRA! Colombia also will be available in standard whole bean and ground blends in all U.S. restaurants and cafés where Lavazza is served, it says.