Family-owned Italian coffee company Lavazza announced the launch of organic ready-to-drink (RTD) cans of refreshing cold brew coffee in four flavor profiles: Classic Cold Brew, Nitro Cold Brew, Cappuccino Cold Brew with Milk and Double Shot Cold Brew with Oat Milk. Merging the convenience of ready-to-drink with the quality of Lavazza coffee, the new cans will expand access to Lavazza coffee offerings in the United States, it says. Each can offers premium flavor profiles, from fruity aromas to tastes of nutty, creamy chocolate, helping to elevate a category that traditionally focuses on the inclusion of dairy products and sweeter profiles, the company says. Lavazza’s ready-to-drink cold brew is made with USDA Certified Organic, Rainforest Alliance Certified, 100% Arabica coffee, it adds. All four flavors of RTD cold brew cans are available for a suggested retail price of $3.49 and can be purchased at select Lavazza cafes, Lavazza.us, Amazon.com, Eataly and other retailers where you typically find Lavazza coffee on shelves.


Lavazza, Turin, Italy

Internet: www.lavazza.us

Distribution: National