“Halloween is all about embracing the unexpected, and SpookyD brings that spirit to life in a way only SUNNYD can,” said Randi Jachino, chief marketing officer at Harvest Hill Beverage Co., in a statement. “We've created a beverage that's more than just a seasonal offering — it’s an experience. Whether you’re hosting friends, celebrating with family or simply getting into the Halloween spirit, SpookyD adds a little mystery and a lot of fun to the occasion.”

With its eye-catching haunted house packaging and mystery flavor, the limited-time release encourages consumers to savor the surprise. Rather than revealing what’s inside, SUNNYD is inviting consumers to put their taste buds to the test and share their best flavor guesses throughout the Halloween season. From family game nights and office celebrations to Halloween parties and festive get-togethers, SpookyD is designed to spark conversation with every sip, the company says. Sleuths are encouraged to tag @sunnydofficial on social with their best guesses, it adds.

SpookyD is available in 18-packs of 6.75-ounce bottles and gallon jugs beginning in August at Walmart Stores nationwide and will be available while supplies