Sparkling Ice, a brand of Talking Rain Beverage Co., Preston, Wash., debuts a limited-edition mystery fruit flavor and social media sweepstakes. Using the hashtag #WhatTheFlavorSweeps, fans can vote on their mystery flavor guesses and be entered for a chance to win $45,000 worth of prizes, the company says.

The Sparkling Ice Mystery Flavor is available in retailers nationwide through the end of July. The bottles are wrapped in blue and red packaging with a question mark inside the brand’s signature three-dimensional ice cube, the company said. Along with the full Sparkling Ice portfolio, the Mystery Flavor contains zero calories, zero sugar and is made with antioxidants and vitamins, it adds.

“We’re always looking for new ways to engage with our consumers, and with the launch of a new Mystery Fruit Flavor, we’re adding an element of surprise to our fun-loving brand,”  Chris Hall, Talking Rain Beverage Co.’s chief executive officer, said in a statement. “With the launch of our What the Flavor Sweepstakes, we’re eager to hear the guesses from our fans. Those with the detective palates and who guess correctly, will have a chance to win one of our exciting prizes.”

To participate, consumers can engage with Sparkling Ice on Facebook, Instagram or Twitter and submit their guesses to be entered for a chance to win $45,000 worth of prizes, the company says. The prizes include an all-expense paid VIP trip to a major music festival in April 2019, a Bose Sound System, Sonos Wireless Speakers, iTunes gift cards, a year of free Spotify and more, it adds.

The contest opened May 15 and will run through July 31.