The makers of Sparkling Ice, Talking Rain Beverage Co., Preston, Wash., announced a range of corporate social responsibility initiatives to support veterans and the fight against breast cancer by collaborating with two organizations: Honor Flight Network, Springfield, Ohio; and UW Medicine, Seattle.

Sparkling Ice, a brand of Talking Rain Beverage Co., Preston, Wash., debuts a limited-edition mystery fruit flavor and social media sweepstakes. Using the hashtag #WhatTheFlavorSweeps, fans can vote on their mystery flavor guesses and be entered for a chance to win $45,000 worth of prizes, the company says. Sparkling Ice, a brand of Talking Rain Beverage Co., Preston, Wash., debuts a limited-edition mystery fruit flavor and social media sweepstakes.

Tata Waters, a division of Montvale, N.J.-based Tata Global Beverages, and Talking Rain Beverage Co., Preston, Wash., have joined forces in bringing a new premium bottled water, Himalayan Natural Mineral Water, to the U.S. market.

Talking Rain Beverage Co., Preston, Wash., will share two major announcements at the 2017 National Association of Convenience Stores Show (NACS), which takes place Oct. 17-20 at McCormick Place in Chicago.

Preston, Wash.-based Talking Rain Beverage Co., the maker of Sparkling Ice flavored sparkling waters, announced a strategic alliance with Tata Global Beverages, Kolkata, India. The agreement will enhance the brand reach of Himalayan Natural Mineral Water under the Talking Rain Beverage Co. umbrella, leveraging the Sparkling Ice distribution network to launch the mineral water in the United States, the company says. 

Bottled water has come a long way in its lifetime, and today, consumers are choosing this natural, healthy beverage more than ever. Industry experts even speculate that the category could grow larger than the carbonated soft drink (CSD) category by the end of the decade.

Talking Rain Beverage Co. added 8-ounce slim cans to its Sparkling Ice packaging offerings.

In celebration of its 153rd anniversary, Bacardi announced the first packaging update to its rum line in more than a decade.

TalkingRain Beverage Co. unveiled the latest line extension for its Sparkling Ice brand: Sparkling Ice Tea.

Sparkling Ice, a brand of Preston, Wash.-based TalkingRain Beverage Co., announced the launch of a new advertising campaign featuring Oklahoma City Thunder forward and 2014 NBA MVP Kevin Durant. “The Bold and the Best,” which is part of a recently announced partnership initiated by Durant, celebrates Durant’s career, both on and off the court, as part of an advertisement for one of the fastest-growing beverage brands in the United States, the company says.