Sparkling Ice, part of Preston, Wash.-based Talking Rain Beverage Co., announced a brand refresh by introducing a new formula featuring naturally sourced colors and flavors, in addition to an updated logo and packaging design. With this new formulation, Sparkling Ice has successfully transitioned to natural colors while maintaining the vibrant look and long shelf life that Sparkling Ice is known for, it says.

Sparkling Ice introduced its latest flavor: Cranberry Frost. 

Sparkling Ice, a brand of the Talking Rain Beverage Co., Preston, Wash., introduced Cranberry Frost, a new limited-edition flavor launching just in time for the holiday season.

The makers of Sparkling Ice, Talking Rain Beverage Co., Preston, Wash., announced a range of corporate social responsibility initiatives to support veterans and the fight against breast cancer by collaborating with two organizations: Honor Flight Network, Springfield, Ohio; and UW Medicine, Seattle.

Sparkling Ice, a brand of Preston, Wash.-based Talking Rain Beverage Co., launched its first line of caffeinated products, Sparkling Ice +Caffeine, at the 2018 National Association of Convenience Stores Show (NACS), Oct. 8-10 in Las Vegas. Featured in the Cool New Products Showcase, Sparkling Ice +Caffeine is the newest product line to be added to the brand's portfolio.

Sparkling Ice, a brand of Talking Rain Beverage Co., Preston, Wash., debuts a limited-edition mystery fruit flavor and social media sweepstakes. Using the hashtag #WhatTheFlavorSweeps, fans can vote on their mystery flavor guesses and be entered for a chance to win $45,000 worth of prizes, the company says. Sparkling Ice, a brand of Talking Rain Beverage Co., Preston, Wash., debuts a limited-edition mystery fruit flavor and social media sweepstakes.

Preston, Wash.-based Talking Rain Beverage Co., the maker of Sparkling Ice flavored sparkling waters, announced the brand’s sponsorship of the National Hot Rod Association (NHRA) Top Fuel Dragster driven by Leah Pritchett. 

Talking Rain Beverage Co., Preston, Wash., will share two major announcements at the 2017 National Association of Convenience Stores Show (NACS), which takes place Oct. 17-20 at McCormick Place in Chicago.

Preston, Wash.-based Talking Rain Beverage Co., the maker of Sparkling Ice flavored sparkling waters, announced a strategic alliance with Tata Global Beverages, Kolkata, India. The agreement will enhance the brand reach of Himalayan Natural Mineral Water under the Talking Rain Beverage Co. umbrella, leveraging the Sparkling Ice distribution network to launch the mineral water in the United States, the company says. 

Preston, Wash.-based Talking Rain Beverage Co., the makers of Sparkling Ice flavored sparkling waters, announced its partnership with Hearst Digital Media’s Cosmopolitan.com and Elizabeth Banks’ digital media company WhoHaha to launch the original female-centric comedy web series, “TEMP(orary).”