Sparkling Ice, a brand of Talking Rain Beverage Co., announced the launch of Sparkling Ice STARBURST — a new line of flavors that capture the taste of STARBURST original fruit chew candy with zero sugar.

“Sparkling Ice STARBURST is a bold new sparkling water collaboration, designed to surprise and delight our loyal fans and attract a whole new legion of flavor-loving consumers to our zero-sugar beverages,” said Rich DePencier, chief growth officer at Talking Rain, in a statement. “This brand collaboration is already igniting enthusiasm among beverage influencers, industry leaders and retailers. It’s just the beginning of a new chapter in the Sparkling Ice brand that our fans will love.”

Talking Rain reports that industry leaders are bullish about the pairing of two beloved brands and category leaders, based on unprecedented early demand from retailers and distributors.

Heading up the team of beverage innovators behind Sparkling Ice STARBURST is Tatyana Osipovs, Talking Rain's director of new product development.

“Our Sparkling Ice product development team knew Sparkling Ice STARBURST would bring a huge level of excitement to consumers with this flavorful collaboration,” Osipovs said in a statement. “We spent months recreating that creamy, candy mouthfeel in addition to capturing all flavors of the STARBURST fruit chew candies in the Sparkling Ice beverage. Now our fans can enjoy the full-flavored fun of these candy flavors in our delicious drink with zero sugar.”

The new line of STARBURST-inspired Sparkling Ice comes in the candy’s four original flavors: Cherry, Lemon, Orange and Strawberry. Available online at Amazon, the new line initially was available at select retailers beginning in late January, but will roll out nationally throughout the spring, the company says.