Sparkling Ice celebrates holiday season with Cheers to Giving Program

Sparkling water brand debuts Apple Cider, brings back Cranberry Frost flavor

(Image courtesy of Talking Rain Beverage Co.)

This holiday season, with the launch of two seasonal flavors, Preston, Wash.-based Talking Rain Beverage Co., the maker of Sparkling Ice, is spreading holiday cheer through its new initiative: Cheers to Giving. The Cheers to Giving campaign aims to celebrate nonprofits that make a difference in their communities by inviting the organizations and its supporters to share stories of impact, for a chance to be selected as one of three winning nonprofits to receive a $50,000 donation from Talking Rain.

“We’re always inspired by the charitable work and the impact that our nonprofits have every day in local communities across the country,” said Nina Morrison, senior vice president of community experience at Talking Rain, in a statement. “Through Cheers to Giving, we want to show our support and appreciation for charities nationwide, so they can continue to give back to those in need during the holiday giving season and beyond.”

Through Nov. 19, Sparkling Ice fans can nominate a 501(c)(3) charity to receive one of three available donations. The three winning charities will be announced on or around Dec. 15, and each will receive a $50,000 donation from Talking Rain.

As a bonus, for each nomination, participants can earn Sparkling Ice Rewards points that can be redeemed for various prizes like Sparkling Ice branded items and more, the company says.

Additionally, Talking Rain is excited to announce the return of the popular Sparkling Ice Cranberry Frost flavor and debut its newest flavor for the holidays, Sparkling Ice Apple Cider, the company adds.

Available for a limited time at select retailers, Sparkling Ice Cranberry Frost will be sold in whimsical winter-themed multipacks as well as in single 17-ounce bottles. Sparkling Ice Apple Cider will be available in multi-packs and in 1-liter bottles.

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