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Beverage NewsWine & Spirits

Truly Hard Seltzer reintroduces spirits-based seltzer brand

Truly Vodka Soda available in 3 variety packs featuring real fruit juice, premium flavors

TrulyVodkaSoda.jpg

(Image courtesy of The Boston Beer Co.)

May 31, 2023

The Boston Beer Co.’s Truly Hard Seltzer, an innovator in the hard seltzer category, reintroduced its first spirits-based seltzer as Truly Vodka Soda. Rolling out now in time for the summer season, Truly Vodka Soda combines six-times-distilled vodka, real fruit juice and premium flavors, it says.

First introduced as Truly Vodka Seltzer in 2022 with a twist of flavor fruit combinations, Truly’s first spirits-based seltzer has a fresh new look and more great-tasting flavors. A key element of the brand’s portfolio refresh efforts announced in February of this year, Truly Vodka Soda is renamed from Truly Vodka Seltzer to reflect the classic bar call and stand out on shelves with bright packaging and an expanded range of can’t-miss flavors, the company notes.

Rounding out the Truly Vodka Soda line extension with two new packs of single-fruit flavors, Truly Vodka Soda Classic and Paradise packs are available now. All Truly Vodka Soda flavors are 5% ABV with just 110 calories, 2 grams of sugar, and are naturally gluten-free. The following are the packs available:

NEW Truly Vodka Soda Classic Pack: Lime, Mango, Blueberry, and Pineapple flavors

NEW Truly Vodka Soda Paradise Pack: Mango, Watermelon, Passion Fruit, and Blood Orange flavors

Truly Vodka Soda Twist of Flavor Pack: Blackberry & Lemon, Cherry & Lime, Pineapple & Cranberry, and Peach & Tangerine

“We are always looking for ways to deliver on our category-leading innovation and bring Truly fans a favorite flavor for every occasion,” said Casey O’Neill, director of product development at The Boston Beer Co., in a statement. “Truly Vodka Soda delivers a crisp and smooth Truly with a range of real fruit flavors that taste great and pack a punch.”

Matt Withington, Truly senior director of brand marketing at the Boston Beer Co., added: “We’re excited to reintroduce drinkers to Truly Vodka Soda, our award-winning spirits-based seltzer. Complete with new flavors and new packaging, we’re confident Truly Vodka Soda tastes as good as it looks.”

KEYWORDS: hard seltzers Truly Hard Seltzer vodka soda

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