Rémy Martin, a brand of Rémy Cointreau, Paris, announced that global tennis superstar and cultural icon Serena Williams will star in its first-ever Super Bowl ad for Cognac House, Rémy Martin. This year’s campaign marks Rémy Cointreau’s continued investment in the biggest game of the year for the third year in a row, and the first time on a national scale, the company notes. Super Bowl LVII also marks the first time in history that Rémy Martin is making an appearance at the Super Bowl.

Chicago-based Molson Coors Beverage Co. unveiled a Coors Light and Miller Lite “big game” commercial with real money on the line. Through Molson Coors’ agreement with DraftKings, fans have a free chance to win big money by predicting every detail of what will happen during the beer giants’ commercial — the first Super Bowl ad in more than 30 years, the company notes.

Purchase, N.Y.-based PepsiCo, the NFL and Roc Nation officially announced the Pepsi Super Bowl LVI Halftime Show lineup: Dr. Dre, Snoop Dogg, Eminem, Mary J. Blige and Kendrick Lamar. The trailblazing musicians will take the stage at SoFi Stadium in Inglewood, Calif., on Feb. 13, 2022, airing on NBC and Telemundo and streaming live on Peacock. 

In celebration of the Tampa Bay Buccaneer’s Super Bowl LV Championship win, Bud Light is honoring the team with a custom Super Bowl LV Champion Real Men of Genius anthem.

Mtn Dew, a brand of Purchase, N.Y.-based PepsiCo, will showcase new Mtn Dew Major Melon and Mtn Dew Major Melon Zero Sugar in a 30-second in-game advertisement during Super Bowl LV on Feb. 7. The new thirst-quenching offering features the great flavor of watermelon with a DEW twist is one of the brand’s first permanent offerings in more than a decade and is available nationwide, the company says.

With artist and international phenom The Weeknd set to take the stage next month, Pepsi is going all-in on the Super Bowl LV Halftime Show starting now.

360 Vodka has released a limited-edition Chiefs commemorative bottle in honor of the reigning World Champion Kansas City Chiefs.

During Super Bowl LIV on Feb. 2, Michelob ULTRA Pure Gold was among the brands that unveiled a new TV commercial aimed at grabbing the attention of nearly 100 million fans who tuned in to watch the Big Game.

In its 2019 Retail and Sustainability Survey, New York-based CGS, a global provider of business applications, enterprise learning and outsourcing services, noted that more than two-thirds of the 1,000 Americans surveyed consider sustainability when purchasing products.