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Home » Keywords » Super Bowl

Items Tagged with 'Super Bowl'

ARTICLES

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Epic hip-hop artists unite for PEPSI Super Bowl LVI Halftime Show

PepsiCo, NFL also join together to support magnet high school
October 1, 2021
No Comments

Purchase, N.Y.-based PepsiCo, the NFL and Roc Nation officially announced the Pepsi Super Bowl LVI Halftime Show lineup: Dr. Dre, Snoop Dogg, Eminem, Mary J. Blige and Kendrick Lamar. The trailblazing musicians will take the stage at SoFi Stadium in Inglewood, Calif., on Feb. 13, 2022, airing on NBC and Telemundo and streaming live on Peacock. 


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Barbara Harfmann, Between Drinks column
Between Drinks

Budweiser champions resilience of America, opts out of Super Bowl ad

Budweiser uses media spend for COVID-19 vaccine awareness with Ad Council
Barbara h200x200
Barbara Harfmann
February 17, 2021
No Comments
The Coca-Cola Co., PepsiCo and Budweiser are among the big brands not advertising in the Super Bowl. An advertiser for 37 years, Budweiser will be using part of its media spend to help support recovery in the on-premise channel through COVID-19 vaccine awareness, access and education.
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Bud Light Buc's Super Bowl Bottle

Bud Light celebrates Tampa Bay Buccaneers’ Super Bowl LV win

Beer brand debuts ‘Real Men of Genius’ anthem, variety pack
February 8, 2021
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In celebration of the Tampa Bay Buccaneer’s Super Bowl LV Championship win, Bud Light is honoring the team with a custom Super Bowl LV Champion Real Men of Genius anthem.


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Mtn Dew Super Bowl Ad

Mtn Dew transports fans to the world of Mtn Dew Major Melon

John Cena stars in Super Bowl spot that gives fans the chance to win $1 million
February 1, 2021
No Comments

Mtn Dew, a brand of Purchase, N.Y.-based PepsiCo, will showcase new Mtn Dew Major Melon and Mtn Dew Major Melon Zero Sugar in a 30-second in-game advertisement during Super Bowl LV on Feb. 7. The new thirst-quenching offering features the great flavor of watermelon with a DEW twist is one of the brand’s first permanent offerings in more than a decade and is available nationwide, the company says.


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Pepsi Cans

Pepsi kicks of Super Bowl Halftime Show early

Carbonated soft drink brand debuts TV, launches digital fan portal
January 11, 2021
No Comments

With artist and international phenom The Weeknd set to take the stage next month, Pepsi is going all-in on the Super Bowl LV Halftime Show starting now.


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360 Vodka Kansas City Chiefs Bottle

360 Vodka honors Kansas City Chiefs with commemorative bottle

Limited-edition packaging celebrates 2019 Super Bowl championship
July 16, 2020
No Comments

360 Vodka has released a limited-edition Chiefs commemorative bottle in honor of the reigning World Champion Kansas City Chiefs.


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Michelob ULTRA Pure Gold unveils TV commercial toasting organic beer
Between Drinks

Michelob ULTRA Pure Gold unveils TV commercial toasting organic beer

6 For 6-Pack invites consumers to help farmers transition to organic
March 20, 2020
No Comments

During Super Bowl LIV on Feb. 2, Michelob ULTRA Pure Gold was among the brands that unveiled a new TV commercial aimed at grabbing the attention of nearly 100 million fans who tuned in to watch the Big Game.


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Keep America Beautiful/Coca-Cola Public Spaces Recycling Bin Grant Program
Between Drinks

Responsible, sustainable brands win over consumers

Beverage brands take action to further their sustainable efforts
Sarah graybill
Sarah Graybill
March 20, 2020
No Comments

In its 2019 Retail and Sustainability Survey, New York-based CGS, a global provider of business applications, enterprise learning and outsourcing services, noted that more than two-thirds of the 1,000 Americans surveyed consider sustainability when purchasing products.


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Bud Light Super Bowl Cups

Infinitely recyclable aluminum cups to debut at Super Bowl

Bud Light, Ball Corp., Centerplate team up for sustainability initiative
January 21, 2020
One Comment

Centerplate, Stamford, Conn.; Ball Corp., Broomfield, Colo.; and Bud Light, a brand of St. Louis-based Anheuser Busch, announced an agreement to bring Ball's infinitely recyclable aluminum cups to guests at Super Bowl LIV on Feb. 2 between the Kansas City Chiefs and the San Francisco 49ers.


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Beverage News

Poll finds 76% of Americans watching Super Bowl plan to drink beer

78% report it being important part of viewing experience
January 30, 2019
No Comments

The Washington, D.C.-based Beer Institute released the results of its latest survey, finding 76 percent of Americans celebrating the Super Bowl this year plan to drink beer as part of their festivities.


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