PepsiCo, NFL also join together to support magnet high school
October 1, 2021
Purchase, N.Y.-based PepsiCo, the NFL and Roc Nation officially announced the Pepsi Super Bowl LVI Halftime Show lineup: Dr. Dre, Snoop Dogg, Eminem, Mary J. Blige and Kendrick Lamar. The trailblazing musicians will take the stage at SoFi Stadium in Inglewood, Calif., on Feb. 13, 2022, airing on NBC and Telemundo and streaming live on Peacock.
The Coca-Cola Co., PepsiCo and Budweiser are among the big brands not advertising in the Super Bowl. An advertiser for 37 years, Budweiser will be using part of its media spend to help support recovery in the on-premise channel through COVID-19 vaccine awareness, access and education.
John Cena stars in Super Bowl spot that gives fans the chance to win $1 million
February 1, 2021
Mtn Dew, a brand of Purchase, N.Y.-based PepsiCo, will showcase new Mtn Dew Major Melon and Mtn Dew Major Melon Zero Sugar in a 30-second in-game advertisement during Super Bowl LV on Feb. 7. The new thirst-quenching offering features the great flavor of watermelon with a DEW twist is one of the brand’s first permanent offerings in more than a decade and is available nationwide, the company says.
6 For 6-Pack invites consumers to help farmers transition to organic
March 20, 2020
During Super Bowl LIV on Feb. 2, Michelob ULTRA Pure Gold was among the brands that unveiled a new TV commercial aimed at grabbing the attention of nearly 100 million fans who tuned in to watch the Big Game.
In its 2019 Retail and Sustainability Survey, New York-based CGS, a global provider of business applications, enterprise learning and outsourcing services, noted that more than two-thirds of the 1,000 Americans surveyed consider sustainability when purchasing products.
Bud Light, Ball Corp., Centerplate team up for sustainability initiative
January 21, 2020
Centerplate, Stamford, Conn.; Ball Corp., Broomfield, Colo.; and Bud Light, a brand of St. Louis-based Anheuser Busch, announced an agreement to bring Ball's infinitely recyclable aluminum cups to guests at Super Bowl LIV on Feb. 2 between the Kansas City Chiefs and the San Francisco 49ers.
78% report it being important part of viewing experience
January 30, 2019
The Washington, D.C.-based Beer Institute released the results of its latest survey, finding 76 percent of Americans celebrating the Super Bowl this year plan to drink beer as part of their festivities.