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Home » Keywords » Super Bowl

Items Tagged with 'Super Bowl'

ARTICLES

Pepsi Cans

Pepsi kicks of Super Bowl Halftime Show early

Carbonated soft drink brand debuts TV, launches digital fan portal
January 11, 2021
No Comments

With artist and international phenom The Weeknd set to take the stage next month, Pepsi is going all-in on the Super Bowl LV Halftime Show starting now.


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360 Vodka Kansas City Chiefs Bottle

360 Vodka honors Kansas City Chiefs with commemorative bottle

Limited-edition packaging celebrates 2019 Super Bowl championship
July 16, 2020
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360 Vodka has released a limited-edition Chiefs commemorative bottle in honor of the reigning World Champion Kansas City Chiefs.


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Michelob ULTRA Pure Gold unveils TV commercial toasting organic beer
Between Drinks

Michelob ULTRA Pure Gold unveils TV commercial toasting organic beer

6 For 6-Pack invites consumers to help farmers transition to organic
March 20, 2020
No Comments

During Super Bowl LIV on Feb. 2, Michelob ULTRA Pure Gold was among the brands that unveiled a new TV commercial aimed at grabbing the attention of nearly 100 million fans who tuned in to watch the Big Game.


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Keep America Beautiful/Coca-Cola Public Spaces Recycling Bin Grant Program
Between Drinks

Responsible, sustainable brands win over consumers

Beverage brands take action to further their sustainable efforts
Sarah graybill
Sarah Graybill
March 20, 2020
No Comments

In its 2019 Retail and Sustainability Survey, New York-based CGS, a global provider of business applications, enterprise learning and outsourcing services, noted that more than two-thirds of the 1,000 Americans surveyed consider sustainability when purchasing products.


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Bud Light Super Bowl Cups

Infinitely recyclable aluminum cups to debut at Super Bowl

Bud Light, Ball Corp., Centerplate team up for sustainability initiative
January 21, 2020
One Comment

Centerplate, Stamford, Conn.; Ball Corp., Broomfield, Colo.; and Bud Light, a brand of St. Louis-based Anheuser Busch, announced an agreement to bring Ball's infinitely recyclable aluminum cups to guests at Super Bowl LIV on Feb. 2 between the Kansas City Chiefs and the San Francisco 49ers.


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Beverage News

Poll finds 76% of Americans watching Super Bowl plan to drink beer

78% report it being important part of viewing experience
January 30, 2019
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The Washington, D.C.-based Beer Institute released the results of its latest survey, finding 76 percent of Americans celebrating the Super Bowl this year plan to drink beer as part of their festivities.


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Hotlanta Beer

Craft brewer launches Don’t Call It Hotlanta Double IPA

Craft beer acts as not-so-subtle message to visitors
January 29, 2019
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In anticipation of the Super Bowl, Atlanta-based craft brewery Monday Night Brewing has an important announcement: Don't Call It Hotlanta.


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Pepsi Super Bowl Can

Pepsi to roll out new campaign at Super Bowl LIII

Brand proves it’s ‘More than OK’
January 28, 2019
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Pepsi, a brand of Purchase, N.Y.-based PepsiCo, announced its new 360-degree Super Bowl LIII campaign, complete with its halftime show and lead-in, Pepsi NFL Rookie of the Year announcement, local Atlanta activations, consumer giveaways and more.


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Beverage News

Drinking habits for Super Bowl evolve

Female tastes alter adult beverage landscape
January 28, 2019
No Comments

As Americans prepare to watch the Super Bowl this coming Sunday, they will be flocking to retail outlets for their food and beverage needs. According to an Insights from New York-based Nielsen titled “The Evolution of Super Bowl Consumption,” the market research firm identified how today’s viewing experience has evolved.

Nielsen details that the female fan base remains substantial, noting that it has held steady at about 46-47 percent of total viewership from Super Bowl XLVII in 2014 to Super Bowl LII in 2018.


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Michael-B-Jordan-Beverage-Industry.jpg

Beverage companies continously find new ways to promote their brands

January 17, 2019
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Alcohol brands Bacardi and SVEDKA and Dunkin' launched new marketing campaigns. Bud Light announced a music festival to coincide with the 2019 Super Bowl game in Atlanta.
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More Articles Tagged with 'Super Bowl'
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