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Beverage NewsMarketingCarbonated Soft Drinks

Pepsi, DeMarcus Ware partner to kickoff Super Bowl weekend

Super Bowl Bowling Classic to support NFL Foundation

By Staff Beverage Industry
Pepsi_GoBowling_900.jpg
December 19, 2023

Ahead of Super Bowl LVIII weekend in Las Vegas, football fans will have an opportunity to bowl with current NFL players and NFL Legends to support community football players across the country at the Super Bowl Bowling Classic sponsored by Pepsi.

The event will pair fans with current NFL players and NFL Legends for an afternoon of knocking down pins in support of the NFL Foundation, a nonprofit organization dedicated to improving the lives of those touched by the game of football ― from players at all levels to communities across the country. Hosting this year’s event is NFL Legend and Super Bowl champion, DeMarcus Ware.

“Since retiring from the NFL, I’ve enjoyed having more time to connect with fans ― whether it’s serving in the community, or having more time to bowl with the family. Even my NFL teammates and I cherished our monthly bowling outings, and now I get to dust off my skills this February,” Ware said in a statement. “That’s why partnering with Go Bowling and Pepsi for the Super Bowl Bowling Classic will be so great. I can be competitive again while hanging out with fans who are as excited for this year’s Super Bowl as I am. Big thanks to Go Bowling and Pepsi for inviting me to host.”

Frank DeSocio, executive director of the Bowling Proprietors’ Association of America (BPAA) co-managers of GoBowling.com, added: “Go Bowling connects communities through our passion for the sport – and there's no bigger and better time to bring the sports community together than the Super Bowl. We’re proud that the Super Bowl Bowling Classic will support the NFL Foundation, which shares our passion for expanding the love of sport through community engagement. Whether attendees are bowling beginners or strikers, all are welcome to join us and show the pro athletes what they got.”

The Super Bowl Bowling Classic will take place Feb. 9, 2024, at the South Point Bowling Center (9777 S. Las Vegas Blvd.) at noon local time. The entry fee is $350 a bowler, with proceeds benefitting the NFL Foundation. Each bowler will receive a commemorative Super Bowl LVIII bowling ball, pin and jersey, and a buffet meal along with Pepsi-Cola soft drinks, beer, or wine. Bowlers also may bring a guest for a $100 donation fee, which includes the buffet and beverages.


KEYWORDS: beverage marketing campaign Pepsi Super Bowl

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