Purchase, N.Y.-based PepsiCo, the NFL and Roc Nation officially announced the Pepsi Super Bowl LVI Halftime Show lineup: Dr. Dre, Snoop Dogg, Eminem, Mary J. Blige and Kendrick Lamar. The trailblazing musicians will take the stage at SoFi Stadium in Inglewood, Calif., on Feb. 13, 2022, airing on NBC and Telemundo and streaming live on Peacock.
Collectively, the performing artists have been awarded 43 Grammys and have created 22 No. 1 Billboard albums.
“Artists like Dr. Dre and Snoop Dogg were at the forefront of the West Coast hip hop revolution, so to be able to bring them back to LA, where it all began alongside Eminem, Mary J. Blige and Kendrick Lamar will prove to be an epic, unforgettable celebration of the impact hip-hop has today,” said Todd Kaplan, vice president of marketing for Pepsi, in a statement. “The Pepsi Super Bowl Halftime Show has become a landmark cultural moment, bringing about some of the most iconic performances over the years ― from JLo and Shakira to Lady Gaga to The Weeknd ― and we are thrilled to bring together such an incredible array of talented, record-breaking musicians to put on a performance for the ages.”
The Pepsi Super Bowl LVI Halftime Show marks the first time these five multi-award-winning artists will perform together on stage, and holds a special significance for the greater Los Angeles community as it hosts the Super Bowl for the first time in nearly 30 years.
Additionally, as part of the collaboration around the Pepsi Super Bowl Halftime Show, PepsiCo and the NFL also have joined together to support the launch of Regional School #1, a magnet high school in South Los Angeles that is set to open for students next fall as part of the LA Unified School District. The high school is based on the nationally recognized USC Iovine and Young Academy, a program founded by Jimmy Iovine and Andre “Dr. Dre” Young that will offer an educational model with a focus on Integrated Design, Technology, and Entrepreneurship.
Although all five artists have deeply influenced this genre of music, Dr. Dre is widely credited with being one of the most influential figures in hip-hop culture and a driving force behind its mass popularity.
“The opportunity to perform at the Super Bowl Halftime show, and to do it in my own backyard, will be one of the biggest thrills of my career,” said Dr. Dre, in a statement. “I’m grateful to JAY-Z, Roc Nation, the NFL, and Pepsi as well as Snoop Dogg, Eminem, Mary J. Blige and Kendrick Lamar for joining me in what will be an unforgettable cultural moment.”
Shawn “JAY-Z” Carter added: “Dr. Dre, a musical visionary from Compton; Snoop Dogg, an icon from Long Beach; and Kendrick Lamar, a young musical pioneer in his own right, also from Compton, will take center field for a performance of a lifetime. They will be joined by the lyrical genius, Eminem and the timeless Queen Mary J. Blige. This is the Pepsi Super Bowl Halftime Show. This is history in the making.”
The Pepsi Super Bowl LVI Halftime Show telecast will be produced by DPS with Roc Nation and Jesse Collins serving as executive producers, and Hamish Hamilton serving as director. Roc Nation also is serving as the strategic entertainment advisers of the live performance.
“This year we are blowing the roof off the concept of collaboration,” said Adam Harter, senior vice president of media, sports and entertainment at PepsiCo, in a statement. “Along with the NFL and Roc Nation, we continue to try and push the limits on what fans can expect during the most exciting 12 minutes in music; this year’s superstar line-up is sure to deliver a mind-blowing performance.”