Partnership allows brand to connect with female football fans
August 28, 2017
St. Louis-based Anheuser Busch’s Lime-A-Rita brand announced that it will be an official sponsor of the NFL for the first time. Lime-A-Rita has brought fun to stadiums for the past five years, and this season, the brand is looking to take it to the next level, the company says.
Brand launches marketing campaign featuring former NFL players
September 6, 2016
When the NFL season kicks off on Thursday, Sept. 8, Bud Light, a brand of St. Louis-based Anheuser-Busch, will be celebrating the fans that have made football the No. 1sport in America, it says. Bud Light, also the Official Beer Sponsor of the NFL, already has released 720 million of its newly redesigned NFL team cans and will launch a nationwide marketing campaign featuring those cans along with a TV spot starring former NFL playersBo Jackson,Justin TuckandTim Couch, the company says.
Shock Top brand to appear in Super Bowl ads for first time
January 18, 2016
Anheuser-Busch (A-B), the St. Louis-based subsidiary of Anheuser-Busch InBev, announced that for the 28th consecutive year it will serve as the exclusive category advertiser for the Super Bowl. On Feb. 7, the brewer will use the prominent advertising stage to spotlight Super Bowl veterans Budweiser and Bud Light, along with first-time Super Bowl advertiser Shock Top and returning Super Bowl advertiser Michelob Ultra, it says.
Beer brand to produce content for online NFL interactions
September 8, 2015
Bud Light, a brand of St. Louis-based Anheuser-Busch, is teaming up with its partner Google to market unique, premium content directly to football fans through its new Full Season Football program, which features content from the NFL and other properties on Google Search and YouTube. Beginning Sept. 10, the beer brand, sports leagues and video platform will partner to capture football fans on the coveted second screen, the company says.
Marketing effort to celebrate fan enthusiasm, connect fans with the game all season long
September 9, 2013
Purchase, N.Y.-based PepsiCo’s Pepsi brand is kicking off the 2013 NFL season by celebrating the passion and excitement that fans everywhere have for the game of football with the launch of a multi-faceted brand campaign titled "Are You Fan Enough?" Pepsi will enhance the fan experience throughout the season by bringing them closer to the teams, players and ultimately the game, according to the brand.
A lot is brewing in the March 2020 issue, from cold-brew coffee to craft beer. Check out our cover story to learn the latest about the $300 million merger that brought the Boston Beer Co. and Dogfish Head together. Our Beverage RD article uncovers the latest trends in sweeteners, while readers can get Up Close With OWYN (Only What You Need). Our Ingredient Spotlight highlights innovations in the utilization of coffee as a flavorful, functional ingredient. And our 2020 Beer Market Report is a hefty pour that you won’t want to miss. You’ll also see the latests in new products, suppliers and more. This issue is good to the last drop. Thirsty for more? Subscribe to get the latest stories delivered right to your inbox. Check back throughout the month for additional content.
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