Pepsi continues four-decade NFL partnership with new campaign

#BetterWithPepsi gives fans the chance to win a Pepsi Gametime Fridge TV

Football season is a sacred time for many Americans who are dedicated to their favorite teams — win or lose, season after season. Purchase, N.Y.-based Pepsi renewed its four-decade long partnership with the NFL earlier this year. This football season, Pepsi is giving fans the opportunity to win the Pepsi Gametime Fridge TV, a TV specially designed for fans who want to stay locked in on the game when they need another Pepsi product.

The Gametime Fridge TV will be awarded to one lucky fan. The 55-inch 4K LED screen is complete with a 16-can beverage refrigerator to store ice-cold Pepsi products, the company says. The TV screen slides from the center to the right with the push of a button, a seamless system secured to the wall-mounted refrigerator. Todd Kaplan, Pepsi’s chief marketing officer, noted that Pepsi is always looking “for new and innovative ways to enhance the football-watching experience.

“This season, we couldn’t be more excited to bring fans the very first Pepsi Gametime Fridge TV,” he said in a statement. “We are excited to kick off this season with something that will truly enable fans everywhere to unapologetically enjoy a full day of football watching every weekend without having to miss any of the action when they want to grab another ice-cold Pepsi or Pepsi Zero Sugar.”

Fans can enter the Pepsi Gametime Fridge TV giveaway as part of a national sweepstakes. They can share who they’re looking forward to spending gamedays with this season on Pepsi’s Twitter and Instagram using #GametimeFridgeTV and #PepsiSweepstakes to enter.

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