Making it easier for 21 and older consumers to rep their favorite team on Sunday and throughout the 2023 season, Bud Light’s limited-edition NFL team packaging is back for another year. With a new look across 23 NFL teams, this year’s team cans prominently feature each team’s logo and includes a player illustration in each team’s official colors.
The new cans also include a QR code fans can scan for information on how to win a NFL Sunday Ticket subscription from YouTube and YouTube TV, and fan merchandise through Bud Light’s official merchandise partner, Fanatics. Bud Light’s NFL team cans are available now everywhere Bud Light is sold.
The limited-edition packaging coincides with the brand’s biggest NFL campaigns ever: “Easy to Sunday.” The campaign, part of the brand’s “Easy to Enjoy” platform established at Super Bowl LVII, will celebrate the traditions and rituals of real NFL fans across the country.
To celebrate the return of the NFL, Bud Light will host a promotional sweepstakes to give away more than 2,000 subscriptions to NFL Sunday Ticket from YouTube and YouTube TV, and consumers also will have a chance to win eGift cards for Fanatics merchandise on NFLShop.com.
“Bud Light has been the Official Beer Sponsor of the NFL for over 27 years, and every season we look forward to delighting fans by making their game day celebrations easier over a Bud Light and America’s most popular sport: football,” said Todd Allen, vice president of marketing for Bud Light, in a statement. “We know for NFL fans Sunday has become synonymous not only with game day, but also with time-honored traditions. Our new ‘Easy to Sunday’ campaign celebrates and honors those real Sunday moments that bring NFL fans across the country closer to their friends, their family and their local communities ― and we are so proud to play a role in as a brand.”
Throughout this NFL Season, Bud Light is showing just how “Easy to Sunday” it is with a brand new commercial, set to run in 60-, 30- and 15-second formats, featuring real fans and their Sunday traditions:
- A New York Giants fan who has been a season ticket member for 63 years and is known for his gameday mussels, the best in New Jersey.
- A Tennessee Titans fan and farmer who never misses listening to a game on the radio in his fully decked out tractor, complete with his favorite Titans’ bobble heads on the dash.
- A military veteran and die-hard Philadelphia Eagles fan who never missed a game when she was deployed, no matter the time of night.
- The first-ever woman nominated for an Emmy Award, whose passion for directing and the New England Patriots is nearly matched.
The spot is set to a cover of the iconic song “Sunday Kind of Love,” recorded by husband-and-wife country duo The War and Treaty.