Bud Light is once again helping 21 and older fans rep their favorite team with the return of its limited-edition NFL team packaging that honors 24 teams and their fans' respective rally cries and cheers. The new packaging also includes a “For the Fans” pack to rally fans no matter which team they rep.
The new Bud Light limited-edition packaging will be available nationally wherever Bud Light is sold.
If Bud Light's limited-edition NFL team packaging isn't enough for fans in the real world, they can now also look to the metaverse. In partnership with the NFL, Bud Light is launching “Bud Light x NFL Ultimate Fandom,” a new NFT collection that will provide diehard fans an opportunity to engage with Bud Light and their favorite team at a whole new level.
Each collectible is designed to replicate Bud Light's limited-edition NFL packaging across all 32 teams in a digital world. Owning one of the new “Bud Light x NFL Ultimate Fandom” digital collectibles will automatically unlock entry into a survivor pick'em tournament where fans can compete to win a number of prizes, including NFL jerseys, a year's worth of beer, and even tickets to Super Bowl LVII.
The new collection will go on sale later this season, but 21 and older NFL fans can sign up now to learn more about it at: budlight.com/nft.