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BeerNew Packages

Bud Light celebrates NFL season with themed packaging

Bud Light

(Image courtesy of Anheuser-Busch)

August 26, 2021

As the official beer sponsor of the NFL, Bud Light is unveiling the 2021-2022 NFL team-specific cans and packaging. This year’s designs are draped in personalized team rally cries to help bring fans together to root their favorite team on, no matter where they are, the company says. The NFL themed Bud Light packaging will be available for fans to purchase in participating cities for a limited-time beginning Aug. 23. Across the country, Bud Light’s NFL athletes will be unlocking their own limited-edition packs for football fans to enjoy this season, including Dak Prescott, Travis Kelce, George Kittle, Mike Evans, JuJu Smith-Schuster and more. To kick off the season and welcome all NFL fans back in a big way, Bud Light also is teaming up with the reigning Super Bowl Champions ― The Tampa Bay Buccaneers ― to produce a larger than life “Welcome Mat” for the first NFL game of the season taking place Sept. 9. The symbolic ode to the return of NFL fandom measures over 71 yards in-length, the company says.

KEYWORDS: Bud Light limited-edition packaging sports packaging

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