Pepsi, a brand of Purchase, N.Y.-based PepsiCo Inc., and Papa John's announced the kickoff of the Halftime of a Lifetime promotion, giving fans an opportunity to get a front-row seat to the Pepsi Zero Sugar Halftime Show at Super Bowl LI.

During every NFL game day through Dec. 25, consumers who purchase two medium, one-topping Papa John's pizzas and a 2-liter Pepsi beverage will receive a promotional code to be entered for a chance to win a memorable Super Bowl experience, including VIP game tickets, sideline passes to the Pepsi Zero Sugar Halftime Show and access to a Super Bowl LI party.

"Papa John's Pizza and Pepsi are a delicious part of making the game day experience even better for our fans," said Robert Thompson, senior vice president of marketing for Papa John's, in a statement. "Offering consumers the chance to be part of Super Bowl LI and on the sideline for the Pepsi Zero Sugar Halftime Show is truly a once-in-a-lifetime experience."  

Building upon the successful partnership between PepsiCo and Papa John's, and complementary collaborations with the NFL, the first-ever Halftime of a Lifetime promotion gives consumers an opportunity to engage with the brands and the event in a unique way, the companies say. Additionally, it marks the first-time that PepsiCo has extended its contractual rights to the Pepsi Zero Sugar Halftime Show for use to a key customer — in this case, Papa John's.

"Pepsi and Papa John's are NFL game day staples, so we are thrilled to amplify our collective presence at Super Bowl LI," said Roberto Rios, senior vice president and chief marketing officer of PepsiCo Foodservice, in a statement. "We are excited to extend our partnership and will continue to collaborate in innovative ways to elevate our consumers' experiences.”