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Beverage NewsMarketingBeer

Bud Light celebrates Tampa Bay Buccaneers’ Super Bowl LV win

Beer brand debuts ‘Real Men of Genius’ anthem, variety pack

Bud Light Buc's Super Bowl Bottle
February 8, 2021

In celebration of the Tampa Bay Buccaneer’s Super Bowl LV Championship win, Bud Light is honoring the team with a custom Super Bowl LV Champion Real Men of Genius anthem.

The Buccaneers ‘Real Men of Genius’ Super Bowl LV Championship anthem will air locally in the Tampa Bay region. The custom spot highlights the perseverance the Bucs have shown throughout the season and gives a special shout out to Bud Light friend and Bucs tight end Rob Gronkowski.

The ‘Real Men of Genius’ campaign, which has been resurrected as part of the new Bud Light Legends campaign, has endured the test of time as it pokes fun at trends, human insights and key cultural moments in time with a Bud Light fun, the company says.

Additionally, Bud Light will debut the Super Bowl LV Championship pack in honor of the Tampa Bay Buccaneers on shelves March 22.

KEYWORDS: aluminum bottle Bud Light packaging for beer Super Bowl

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