Bud Light celebrates Tampa Bay Buccaneers’ Super Bowl LV win

Beer brand debuts ‘Real Men of Genius’ anthem, variety pack

In celebration of the Tampa Bay Buccaneer’s Super Bowl LV Championship win, Bud Light is honoring the team with a custom Super Bowl LV Champion Real Men of Genius anthem.

The Buccaneers ‘Real Men of Genius’ Super Bowl LV Championship anthem will air locally in the Tampa Bay region. The custom spot highlights the perseverance the Bucs have shown throughout the season and gives a special shout out to Bud Light friend and Bucs tight end Rob Gronkowski.

The ‘Real Men of Genius’ campaign, which has been resurrected as part of the new Bud Light Legends campaign, has endured the test of time as it pokes fun at trends, human insights and key cultural moments in time with a Bud Light fun, the company says.

Additionally, Bud Light will debut the Super Bowl LV Championship pack in honor of the Tampa Bay Buccaneers on shelves March 22.

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The Non-Alcohol Beverage Market, analysts at Beverage Marketing Corporation detail how established categories ― like carbonated soft drinks, bottled water, fruit beverages ― and emerging beverage segments ― such as plant milks, ready-to-drink coffees and teas ― are navigating these shifts.

This important industry event is a learning and information sharing experience for warehousing, distribution and fleet management professionals who will have the opportunity to continue to share ideas and network with their industry peers in a safe and productive format as we continue to navigate these challenging times.