packaging for beer - Page 1 | Beverage Industry

Heineken re-introduces Minis

Imported beer brand unveils Summer of Cans retail program

April 22, 2021

Heineken has put new focus behind its Heineken Minis, available in 7-ounce bottles and 8.5-ounce cans.

Ballast Point announces new packaging release

Refresh first in craft brewer's history

February 18, 2021

Under new ownership while entering its 25th year, Ballast Point is celebrating its regained spirit of independence by building upon its label legacy with a fresh new look across its cans, bottles and overall packaging.

Bud Light celebrates Tampa Bay Buccaneers’ Super Bowl LV win

Beer brand debuts ‘Real Men of Genius’ anthem, variety pack

February 8, 2021

In celebration of the Tampa Bay Buccaneer’s Super Bowl LV Championship win, Bud Light is honoring the team with a custom Super Bowl LV Champion Real Men of Genius anthem.

Harpoon Brewery’s new mix pack a fantasy come true

Fantasy League pack contains four summery seasonals for every taste

July 21, 2020

Harpoon Brewery has launched a Fantasy League Mix Pack of three recreational session beers for the summer season.

Michelob ULTRA launches in 7-ounce bottles

New packaging expands beer consumption opportunities, brand says

April 13, 2018

Michelob ULTRA unveiled a 7-ounce bottle option, designed to give consumers a portion that will fit their needs any night of the week.

Michelob ULTRA releases new bottle size

7-ounce option opens drinking occasions for light beer brand

March 12, 2018

Michelob ULTRA, a brand of St. Louis-based Anheuser-Busch, unveiled 7-ounce bottles, bringing consumers a Michelob ULTRA offering at a portion that will fit their needs any night of the week. With 55 calories and 1.5 carbs, Michelob ULTRA’s 7-ounce packaging is a beer solution to keep the weeknight light, the company says.

The Denver Beer Co. automates packaging

Cartoning machinery for craft brewers

Liz Cuneo

June 15, 2015

The Denver Beer Co. was co-founded by Charlie Berger and Patrick Crawford in August 2011. The company was born in the founders’ garages, with what they describe as “a few batches of homebrew and a love for the craft of brewing.”

Craft beer packages in cans

Craft brewers use cans for convenience, branding

Rebecca Eve Schweitzer

June 15, 2015

Craft beer has revolutionized the beer category and is moving out of microbreweries and into the main market. According to the Brewers Association, Boulder, Colo., there were over 3,200 brewers in the United States as of November 2014. The trend shows no signs of slowing.

MillerCoors spotlights its innovations

New packages draw attention, ensure a competitive advantage

Pan Demetrakakes

June 20, 2011

There are certain things you’ll see in most beer commercials on TV: attractive women, endearingly lunkheaded guys, streams of golden brew. And there’s one thing you’ll see in commercials for Miller Lite, Coors Light and other MillerCoors products: A reference to the packaging. “In all of our commercials, you will see a package featured,” says Curtis Babb, MillerCoors’ director of packaging materials and development. “It’s not just talking about the brand esoterically. It talks about the brand with the package, specific to that particular communication.”

On Demand In Beverage Industry’s annual State of the Industry: The Alcohol Beverage Market, analysts at S&D Insights LLC delve into these trends and how they’re shaping the industry.

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