Michelob ULTRA unveiled a 7-ounce bottle option, designed to give consumers a portion that will fit their needs any night of the week. With 55 calories and 1.5 grams of carbohydrates, Michelob ULTRA’s 7-ounce packaging is a beer solution to keep the weeknight light, the company says. “We know that some consumers opt to refrain from drinking during the weeknights,” said Azania Andrews, vice president of Michelob ULTRA, in a statement. “With Michelob ULTRA 7-ounce bottles, our brand continues to lead the category by bringing consumers a great and lighter option they can enjoy during the weeknight occasion.” The 7-ounce packaging format is available in select markets across the country including Texas, Florida, Arizona, South Carolina, North Carolina, Tennessee, Virginia, Georgia and California.
Michelob ULTRA launches in 7-ounce bottles
New packaging expands beer consumption opportunities, brand says
April 13, 2018